Category: Shopify

According to eMarketer, e-commerce sales are expected to surpass $5 trillion this year. However, the surge in retail sales is not confined to the online domain alone.

Industry experts anticipate a growth of 2.6% to 3.4% in brick-and-mortar sales by 2025, with in-store spending reaching $702.17 billion this year—surpassing online spending at $603.68 billion.

This increase is attributed to a straightforward reason: more merchants are embracing the “clicks and bricks” omnichannel model. This approach saves time and facilitates business expansion, aligning with the anticipated trends in The Future of Retail.

In essence, sellers are capitalizing on the substantial opportunities within the retail sector by integrating and expanding both offline and online operations, creating a unified retail experience.

Imagine entering a clean, well-kept store with friendly personnel, free samples, good lighting, and music that you enjoy. Imagine the opposite: a retail establishment with unkempt shelves, grumpy sales staff, and a perplexing design. Which one would you most likely want to return to?

Customer experience encompasses all facets of how customers feel about your physical or virtual store and can significantly influence how people see your company. In this blog we will talk about Shopify development service company in India and Omnichannel Experience for Indian Retailers with Shopify POS.

What Is Retail Customer Experience?

A consumer’s engagements with a retail outlet, including in-person and virtual store experiences, are collectively called the retail customer experience.

Every retailer, including a Shopify development agency in India, wants to create unique shopping experiences for their patrons. Compared to a small online boutique, pop-up shops prioritize something very different from huge retail chains, and both want to create a truly unique experience.

Even if these companies have different methods, they all have the same goal: creating happy, repeatable clients who make purchases. When it comes down to it, a store that succeeds in cultivating recurring business will probably have more success than one that doesn’t.

Steps to Build an Omnichannel Strategy

From the consumer’s perspective, omnichannel provides an excellent shopping experience that efficiently shortens the customer journey; but, from the retailer’s perspective, it takes a lot of work to manage all strategies and channels effectively.

Prioritizing all client preferences, wants, and needs is essential when establishing a strategy to reach your target audience on many platforms, including the Shopify development services in India. 

Additionally, it will assist you in developing a customized encounter for your patrons. Take a look at the simple guidelines for developing an omnichannel plan.

Step 1: Analyzing customer data

Knowing which platform and channel your customers prefer and what they anticipate from those channels is the first step in developing an omnichannel strategy. Using this data, you may maximize and concentrate on your clients’ touch points, including the Shopify development company India.

You may also see how your customers engage with your company initially and progress towards making purchases. The following are some questions to think about to conduct an efficient consumer data analysis:

• What is the preferred shopping venue for your customers—online platforms or brick-and-mortar stores?
• Which devices do they favor when making purchases?
• What types of issues, challenges, and barriers do they encounter during the shopping process?
• In what manner do they engage with their preferred brands at each touchpoint?

Step 2: Chart your multichannel path.

The next stage is to design an appropriate, easy-to-use omnichannel journey. Using the data you collected, you can create a list of every point of contact with customers, such as:

• Examine your offerings and reputation.
• Being aware of the items you buy
• Making a support request for customers
• gaining access to the communities of other clients

Step 3: Create multichannel brand guidelines

Next; design omnichannel brand guidelines to provide a consistent appearance and feel across channels. Review your business’s brand voice, visual brand identity, goal statement, and values. You must also provide your team with omnichannel guidelines and train them to use every brand element at every consumer touchpoint.

Also hire Shopify web developer In India and keep your messages, offers, promotions, and branding consistent across mediums. Websites and apps must provide the same level of quickness and accuracy when users need help.

How to Enhance Omnichannel Experience for Indian Retailers

1. Design an experience that runs smoothly

Both the success of a retail business and the satisfaction of its customers depend on an e-commerce platform that is quick, simple, and error-free. Customers may become dissatisfied if they encounter problems such as pages that take too long to load, ambiguity while navigating, or errors when paying. 

2. Effective Inventory Management

Brands can strategically engage with various channels to optimize product distribution based on customer demand. Consider the case of Myntra, a prominent online fashion marketplace attracting over 33 million monthly users. However, Myntra transcends the typical eCommerce model.

Over the past five years, Myntra has formed partnerships with numerous brick-and-mortar brands. Collaborating with small-scale offline stores, Myntra encourages them to showcase and promote its lifestyle products. These initiatives enable the brand to deliver seamless omnichannel experiences to its customers.

When faced with slow-moving inventory in physical retail outlets, Myntra redirects these products to different online channels. Conversely, if certain products perform exceptionally well in online stores, the brand adjusts its inventory strategy accordingly.

3. Enhanced Data Optimization

A retail brand adopting an omnichannel strategy benefits from the dual streams of customer data generated through in-store and online interactions, enriching the value of its services. Consider Pepperfry, India’s leading online furniture marketplace, as an illustration.

Initially gaining popularity through online channels, Pepperfry expanded its reach by establishing 32 franchise stores in 25 cities across India since 2019. Implementing an omnichannel approach has resulted in a substantial increase in Pepperfry’s sales.

Pepperfry’s success story underscores the significance of collaborating with a Shopify development company in India. By leveraging the expertise of Shopify developers in India, Pepperfry adeptly amalgamated its online and offline channels, resulting in a notable upsurge in sales.

Pepperfry systematically gathers extensive user data from its well-established online marketplaces. This valuable data finds purpose in Pepperfry’s offline franchise stores, where customers enjoy direct and personalized shopping experiences.

The success of Pepperfry underscores the significance of Shopify development services in India. By partnering with a proficient Shopify development company or hiring a skilled Shopify developer in India, retailers can unlock the full potential of an omnichannel approach, enriching customer experiences and driving sales growth

4. Efficient Marketing Costs

That must have been a pretty penny to merge your brand’s online and offline presence. Not exactly. Merchants, including Shopify web developers in India, can save money, particularly on marketing, by switching to an omnichannel strategy. If a brand is omnichannel, it means it can access other conversion strategies.

Additional leeway for innovative advertising campaigns is another benefit of this brand. For instance, brick-and-mortar stores can only depend on more conventional forms of advertising.

Like an online store, a digital merchant is limited to using digital marketing strategies. Businesses can accomplish both goals with an omnichannel approach. Brand awareness and client loyalty can be enhanced with each and every face-to-face or online engagement.

Conclusion

Shopify POS’s omnichannel adoption is revolutionary for Indian shops. It promotes growth, increases customer involvement, and streamlines processes.

Leading Shopify development company in India 9ecommerce stands out as the perfect partner for the best implementation. Retailers may succeed in the changing market by using their skills to successfully negotiate the challenges of omnichannel retailing and provide a flawless shopping experience.

Over 1.700.000 businesses are utilizing Shopify, making it one of the most popular eCommerce platforms. They make it much simpler to set up online stores, market products, and complete customer orders. 

Because of the COVID-19 pandemic, an all-time high number of people have started shopping online. People from all walks of life, including savvy business owners, recognized the opportunity presented here and jumped on board. In the year 2020, revenue from online commerce increased by 27.6%, reaching approximately $4.28 trillion on a global scale. By the end of 2023, online shopping is anticipated to account for more than $6.5 trillion in total revenue. 

Nevertheless, a fruitful online  Shopify web development store results from a significant amount of labour put into it. The issues that a lot of first-time users have will be addressed in this article because there are many of them. 

Let’s see the troubles you might face when setting and managing Shopify website design. We also have listed their ultimate solutions to help you troubleshoot the issues.

What’s the Hype for Shopify?

Shopify web development service in India, the most well-known hosted eCommerce solution on the market, was founded in 2004 and provides everything you’ll need or want for your online store. This safe eCommerce software is a complete solution for your eCommerce website, enabling you to sell in various regions with support for local languages and different online stores, as well as quickly create new pages with an integrated online editor. 

The need for expert Shopify web developer in india has emerged, making it a good career option for many reasons.

Here are the #TOP 3 features it offers:

Easy to use

Shopify web development service looks and feels like other hosted platforms. Shopify businesses can be set up in minutes thanks to the simple interface and management panel. Simply enter your email address, password, store name, and other settings to set up your store.

Customize your store design:

Customising Shopify web development is easy. Using Shopify, you can personalize several aspects of your online store as well as the overall shopping experience by adding custom codes and doing other things. This allows you to produce your very own unique creative space. Shopify web development company in India also has a massive number of add-ons and built-in features.

Support powerful sales tools:

Shopify has many eCommerce tools and sales capabilities and many selling options. Shopify web development agency possesses several functional components necessary for an online business’s operation. 

These components include Shopify inventory management, the Shopify app store, Shopify reporting and analytics and multi-channel, dropshipping, payment and shipping, and several tools for follow-up.

Tesla, Nestle, PepsiCo, Red Bull, Netflix, BCC, and The Economist use Shopify web development services.

Being one of the market’s most popular and preferred choices, Shopify still lacks to offer its 100% for many reasons. Shopify experts web developer in India still need help setting up their stores with Shopify, and some of the most common issues are discussed below, along with their solutions. So, let’s study them in detail:

8 Common Shopify Problems and Their Solutions

Improving Site Performance

The performance of your Shopify development website directly affects how quickly customers and target audiences can access your online store. Since a slow website can cost us customers, as online retailers we strive for the quickest loading times. A slow user experience has a negative effect on conversion rates and overall sales revenue, so it is crucial to take quick action to fix it.

You must make sure that your content is web- and search-engine optimized. For instance, Google rewards websites with faster page loads with higher rankings. the improved SEO ranking’s effects on increased website traffic, conversion rates, and overall sales.

Solution

Start by finding and fixing bugs that are causing loading lag in order to improve site performance. Disable windows that randomly pop up, and consider using a content delivery network. Enhance image uploading, and ensure a seamless mobile interface. Review redirects, minimize them, and simultaneously fix any broken links. These steps will greatly improve both the usability and customer satisfaction of your online store.

Problems With Product Listing

Online store owners face the issue of product listing and catalogue updating a lot as they need to update the list of products on stock, add new products and manage each category. This can consume a lot of time and effort if done manually. 

Solution

Shopify owners can import multiple products at once using the CSV format spreadsheet without having to manually change their status. This will make the procedure more efficient. However, you should proceed with caution as things like a slow internet connection or a lot of data can prevent imports from working. In the event that you need to restart the process later, always create data backups. 

Alternatively, to enable a more seamless transition, the data can be divided into a number of smaller spreadsheets and uploaded in manageable batches.

Duplicate Content

For Shopify sellers, dealing with duplicate content is frustrating regarding Shopify development services in India. When this occurs—for example, when products are included in a collection or bundle—the end result is that multiple URLs will point to the same page. This is because each product will have its own unique set of tags. This may affect how search engines index the pages on your website.

Solution

It involves the utilization of canonical tags. You can inform search engines that the product page serves as the master copy by utilizing self-referencing canonical tags; this enables you to notify the search engines that other duplicates of the page should be optimized and linked back to it. 

To implement this, edit the code for your Shopify web development service theme and insert the code provided directly above the closing /head> tag. By doing so, you can improve the efficiency of the search engine process and make it run more smoothly.

Finding Customers

Finding customers for their products is likely a problem for beginners using Shopify web development for the first time. It is always tricky for new Shopify users to drive traffic to each of their entities. 

Make sure you know the benefits and drawbacks compared to other ecommerce platforms to develop an effective marketing plan to draw in clients.

Solution

Trying out the appropriate advertising and promotion for your business is one way to get around this. Additionally, never pass up the opportunity to join a reputable marketplace that pulls statistics. Utilize their customer base to grow your Shopify web development service in India. Finally, optimize your store for better engagement, which will help you attract more customers to your company.

Management Of Content Across Channels

Besides your Shopify web design store, you may need to manage content on other channels as well. This is because it can be very difficult to keep track of conversations happening across different platforms while using the multi-channel approach and having more than one tab open at a time.

Solution

The implementation of an omnichannel solution in order to facilitate the simplification of this process is something that might be of assistance. In contrast to the multi-channel approach, the omnichannel strategy consolidates all of the various channels of communication that you use into a single cohesive environment. 

Because of the increased concentration and the streamlined operations, you will be able to effectively manage all of your marketplaces by utilizing this method. It provides a management system that is more integrated and well-organized, which alleviates the stress that comes with constantly switching between tabs.

ERP Integration

Shopify’s integration with ERP software is a game-changer for retailers who deal with a high volume of data or complex back-office tasks. An increased order volume, delayed financial reporting, managing multiple suppliers, low employee productivity due to manual tasks, shipping issues, and multiple B2B customer relationships point to the necessity of this integration.

Solution

Selecting the appropriate ERP system will allow you to circumvent Shopify’s restrictions and eliminate the need for manual data transfers. For the evaluation to be accurate, there must be seamless exchange and communication of data. 

Cloud-based enterprise resource planning (ERP) systems with open application programming interfaces make for simple integration, broad accessibility, and significant cost savings. The IT infrastructure, initial investment, and pay-per-use pricing are three areas in which Shopify web development merchants can realize cost savings.

Getting Products on Store

Facing issues while adding products to your Shopify website design store can be a big problem. It can be difficult & time-consuming to pinpoint the exact cause of the problem because it may originate from product listings or other marketplaces.

While CSV files can be used for product imports, extreme caution must be used because even a single mistake can fail. If an import fails, small product uploads can be handled manually, buy bulk transfers involving hundreds or thousands of products can be complex.

Solution

Effective inventory management is the ultimate solution. When managing multiple marketplaces, sellers must implement real-time inventory status. Accurate data lowers risks, improves business processes, and ensures long-term success regardless of how you look at it. Selling on Shopify website development store can be a more straightforward and satisfying experience with the right tools and tactics in place.

A High Volume Of Data And Orders

Your online store’s high order volume is exciting. It indicates customer satisfaction. However, managing orders and data can be overwhelming. Financial reporting delays may occur with a premium Shopify plan.

Solution

An ERP system may help solve these issues. Integrating this system with your Shopify store improves order and data management. To avoid integration issues, many cloud-based ERPs have well-documented APIs. Cloud-based ERPs are affordable for all businesses, including startups like yours.

Wrapping Up Things

Shopify has helped over a million eCommerce startups. Shopify, like everything else, has issues that must be resolved before you can launch your online store.

We can help with any remaining issues or questions. We’ve already covered some of the most common issues. 

9ecommerce, a trusted Shopify Development Agency in India, is available 24/7 to solve problems and map out success. Our team has mastered Shopify offerings and troubleshooting due to years of experience. We can help with Shopify website design services. 

Why wait? Connect today!

Change is the new normal and is the only constant in e-commerce. Well, the only expected thing is to adapt accordingly. In the last past two years, we have seen that millions of businesses and organizations have shown resilience in the face of the most unprecedented times of history. The online retail store has grown tremendously owing to the pandemic, where online shopping jumped 77% year over year just in months, according to the reports. 

Thus, passing through all these hurdles eCommerce has come a long way. And if you are still selling offline, then it’s time to switch online. So, without waiting build your storefront with a highly advanced eCommerce platform – Shopify web development And if you want these eCommerce trends of 2023 to work for your business then hire a Shopify website developer in India or look for a Shopify expert web developer in India and see your business transformation. 

But, wondering WHY just SHOPIFY?

Shopify is a popular e-commerce platform for a number of reasons as mentioned here. 

• When it comes to the extraordinary user-friendly interface, it has to be Shopify. It has the best user-friendly interface that makes it easier for businesses of all sizes to set up and manage their online store. Partnering with a Shopify development company in India, you can provide the best user interface for your customers. 
• It has the most customizable design templates and themes. Shopify development service company in India offers a wide range of customizable themes and templates to choose from, making it a way simple and creative to craft a unique, branded look for your store.
• Shopify comes with a wide range of features. Shopify development offers a comprehensive suite of features for managing your e-commerce store, including inventory management, payment processing, shipping, and taxes.
• For mobile optimization, nothing better than this PHP-based eCommerce platform. No doubt, Shopify development service agency in india is optimized for mobile, ensuring that your store looks great and functions smoothly on all devices.
• Incredible app store: Shopify has a large app store with over 4,000 apps to choose from, making it easier to add new features and functionality to your store.
• Shopify development service is highly reliable and secure. Shopify development is a secure platform that provides reliable uptime and fast loading speeds, ensuring that your store is always available to customers.
• Excellent customer support for merchants and retailers: Shopify web developer offers 24/7 customer support, making it hassle-free for shop owners, hire Shopify web developers in india as well as Shopify development agency to get help when they need it.

Overall, Shopify web development service is a great option for businesses looking to set up an online store because it offers a comprehensive, user-friendly solution that can be customized to meet your unique needs. 

Having an online Shopify eStore or migrating to one, let’s see how eCommerce trends will influence Shopify stores or apps or themes for the year 2023.

Here are 6 e-Commerce trends that are likely to influence Shopify stores in 2023. Don’t miss to unveil the hidden trend!

Increased Focus on Customer Experience 

In 2023, businesses will place a greater emphasis on delivering a seamless and personalized customer experience. With the increase in online shopping, customers feel the loss of personalization. The virtual world lacks the human warmth, touch, empathy and creative aspects that come with buying from traditional methods. Moreover, consumers are becoming more irritated due to the infiltration of brands with irrelevant marketing tactics. 

Thus, this has driven the adoption of technologies such as AI-powered chatbots and personalized product recommendations. Additionally, Shopify web development stores with a lot of tools can work wonders as a Shopify expert web developer in India or a Shopify development Company can build data-driven product recommendations on the purchasing journey of customers. 

Growth of Voice Commerce 

Voice-activated devices such as Amazon Echo and Google Home are becoming increasingly popular, and businesses will need to develop strategies to reach customers through these devices. They need to optimize and upgrade their business systems to meet this evolving voice commerce.

Once again Shopify development company in India can leverage the innovative tools and techniques of this PHP-based platform to optimize Shopify stores to voice commerce. Finding your Shopify store’s real-time customers’ data helps your Shopify development agency in India to build more concrete solutions meeting up with the changing trends. 

Expansion of Omnichannel Retail 

Businesses will increasingly adopt omnichannel retail strategies to provide customers with a seamless shopping experience across multiple channels, including online, in-store, and mobile.

Moreover, a report from the 2017 Harvard Business study highlighted that businesses have to mix and match their digital commerce with their offline retail to provide a seamless shopping experience due to the changing shopping habits, trends, and challenges. Another survey found that 35% (of 1000 online shoppers) prefer to shop from digital marketplaces.

If you are having a storefront, it is excellent! But if you are missing out on selling on online marketplaces, and ignoring to collaborate with small and medium offline retailers, then it is time to wake up. Hire Shopify web developer in India or collaborate with Shopify expert India along with expert market professionals and sales personnel to catch up on these opportunities and see how you can leverage this eCommerce trend for your Shopify website development store to get a great going for 2023.

Accelerated Growth of Social Commerce 

Social media platforms such as Facebook and Instagram are becoming key channels for e-commerce, and businesses will continue to invest in social commerce solutions to reach customers where they spend the most time. Shopify developer in India and Shopify designers are already leveraging Shopify’s integrations with social media channels like Facebook, Instagram, etc. 

These integrations between Shopify and social media channels including Facebook Shopping or Instagram Shopping tools allow big to small brands to create a cross-channel strategy for increasing their sales. Moreover, using social media for any online sales strategy is an excellent way to connect with customers and build relationships and boost the credibility of the brand. 

Focus on Sustainability

In 2023, consumers will continue to place a greater emphasis on environmentally friendly and sustainable products, driving businesses to adopt more sustainable practices and reduce their environmental impact with any carbon footprints. So starting with your Shopify stores, you need to think about more humane and eco-friendly strategies in order to connect with your customers at a deeper level. 

The best part is that with the Shopify app store, your Shopify web developer in india has access to a range of tools for Shopify development services company in order to propel your company’s corporate social responsibility graph. For sustainability, there are strategies for sustainable print-on-demand partnerships, along with apps which enable companies to display how each purchase is helping them to sustain the environment and give back to the ecosystem. 

Growth of Mobile Commerce

Mobile commerce will continue to grow with businesses investing in mobile-optimized websites and apps to reach customers on their smartphones and tablets. Most users visiting your Shopify web development service will be from mobile devices; it is a seen fact. And while many businesses build their e-stores for desktops, it should be the other way around. 

Optimizing the custom themes of your Shopify store from the ground level with a mobile-first approach helps your online store to be developed as a mobile commerce store by default and will simply adjust for desktop. This may seem to be too complex for you but with the support of your Shopify development company in India, it is one of the most crucial aspects that you shouldn’t miss for your online presence. 

The Most Hidden Trend

Increased Use of Artificial Intelligence 

AI technologies such as machine learning and natural language processing will become more widely adopted in e-commerce, enabling businesses to improve the customer experience, increase efficiency, and drive sales. And here, Shopify development service in India can take advantage by leveraging all its innovative and updated tools and technologies, and giving an edge to your Shopify online store to sail ahead of time. 

Your Takehome

These trends will likely have a significant impact on Shopify stores in 2023 and beyond, and businesses that embrace these trends will be well-positioned to succeed in the fast-changing world of e-commerce.

Across the industries, irrespective of retail, beauty, food, finance, B2B, etc., eCommerce is restyling the ways people buy and interact with businesses and their products. Consumers have started accepting and using new shopping avenues like social media, websites, apps. Thus, businesses are adjusting their strategies to adapt to these new channels and digital tools. Online commerce is clearly here to stay — making it necessary for businesses to comprehend evolving and existing eCommerce trends.

With around 1.7 Mn businesses and 1.58 Mn websites from about 175 countries using Shopify website development platform, Shopify Inc. is the largest publicly traded Canadian company with its HQ in Ottawa. Shopify is a multinational eCommerce company providing an eCommerce platform for online stores and retail point of sale systems.

Being a subscription-based software, Shopify web development service in India offers a well-equipped platform to anyone who is interested to set up an online store and wants to sell their products within or beyond regional boundaries. Truly speaking, Shopify is not a single product or just a store builder or just a tool to sell products. But, Shopify is an eCommerce platform offering a quick and easy way to launch your business online. It is the easiest way you can start selling beyond confines. Whether you want to get a simple online store up-and-running or you are looking to use your creativity and build a unique shopping experience, Shopify web development is the multipurpose platform to satisfy all your needs. The Shopify App Store and Shopify APIs make it a cakewalk for anything you want to customize in your store. More importantly, if you don’t want to invest time in building your own store from square one, you can build a Shopify store by hired Shopify web developer in India.

Shopify  development also allows you to sell your goods at physical locations using Shopify POS (point-of-sale) app along with supplementary hardware. When you become a Shopify subscriber with both an online and offline presence, this eCommerce platform syncs your stocks and inventories to enable you to manage your store from a single account on any device. Hence, with your Shopify online store, you can sell in multiple places like web, mobile, social media, online marketplaces, physical locations, and pop-up shops. Along with managing inventory, Shopify web development service company in India also offers you other features to manage your products, payments, and shipping.

A huge amount of time, money, and effort is needed for running a physical business. Also, one needs to highlight the products, interact with customers, manage the day-to-day finance and operations, etc. Here, Shopify’s eCommerce platform provides all the required business tools including modern technologies, other applications, processes, and techniques under one roof. It also ensures easy access and integration of all business tools.

Being completely cloud-based and hosted, Shopify development agency in India can be accessed from any connected compatible device. Server Maintenance and up-gradation of software and apps are taken care of by Shopify  development from time to time. This gives you the suppleness to access and run your business from anywhere with just an internet connection.

Whereas Shopify’s core product includes templates to build your store, tools to sell in multiple places, integrated payment processing, best-converting checkouts, SEO and marketing tools. An important advantage of the Shopify web development platform is that if you are either not techno-savvy or you want to keep your core focus on other important things, you can hire Shopify web Developers in India to build custom solutions for your business. These are not Shopify employees but are designers, developers, consultants, etc. who are experts in their own arena. Shopify Expert web developers brings along with them the knowledge and experience needed by you without hiring a full-time employee. This saves a lot on the development cost.

As a businessman and Shopify subscriber, you have several profiles to choose from when you are looking for a Shopify Expert. From the details of their past work and reviews, you can get an idea of the right fit for your job. Once you shortlist the expert, you can discuss the details and negotiate your terms. Until you accept the terms and proposal, the work does not begin and you are not charged anything. As these are professionals and experts in their field, you can be rest assured about the quality of work and timely delivery. Payments can be done securely through Shopify.

Shopify web development service offers its complete bouquet of services in India too. From subscribing to the platform for your business to starting an e-store and hire Shopify web developers in India, you can do everything here. You can even hire shopify developers for your business solution development from Shopify web development company in India. Expert advice will not just help you build a good solution for your business but will also enable you to get insights into the industry and competition through their experience of various projects they have handled in the past.