Category: Shopify

Plus may inadvertently mean an advanced version. But, let’s find what this PLUS – An Advanced version of Shopify brings to us.

For emerging online businesses, there exist numerous store development platforms. However, among the various eCommerce store software, the Shopify platform is well known as one of the best in the industry. And, undoubtedly, it is widely used by most of the new-age online entrepreneurs. 

Statistically, it supports millions of businesses to build their online stores and generate sales in billions. Luckily, the Shopify platform has helped offline businesses to jump on the online market to carry on their businesses in the unprecedented period of COVID-19.

Trustworthily, this platform has helped businesses to sustain and grow in tough times. And, more importantly, looking at its wide acceptance, and demand for more advanced features, Shopify Plus has been launched. 

Primarily, the Shopify eCommerce platform has been built for small and medium-sized businesses. 

And now we have Shopify Plus, substantially an upgraded version of Shopify, specially designed and developed for large enterprise businesses.

So, let’s find here which Shopify platform works best for your business? 

Firstly, it is crucial to unveil the major features of both versions – Shopify and Shopify Plus

Major Features of Shopify

• Easy to set up
• Easy to Manage
• Simple Store Management Features
• SEO and Marketing tools to boost sales
• Exceptional Security Setup
• Top-notch support

Major Features of Shopify Plus

• Fast servers
• Unlimited bandwidth
• 97% uptime
• Level 1 PCI compliance
• Exclusive APIs
• 7000+ CPU cores
• 200 TB storage
• 70+ payment gateways
• 1000+ professionally built apps
• Seamless integrations

Shopify offers most of the features, however, the latest version has a few specialties to make a difference for your business. It is well seen that for higher-level enterprises, the demand for exclusive features is always more. 

Let us not just limit ourselves to the features. Digging deeper why not find out what are the crucial differences between these two Shopify versions that have set them apart. 

Key Differences Between to two versions of Shopify eCommerce Platform

Shopify 

• Round the clock support across the continents via email, call or live chat.
• Provides over 60 themes for Shopify designers to choose from
• Includes Primary features
• No exclusive apps
• Not loaded with any wholesale channel
• Offers overview dashboard for business insights and analytics

Shopify Plus

• Dedicated personalized support called as Launch manager
• Offers themes same as Shopify that is 60, but also helps you to custom design your theme
• Includes both primary as well as exclusive features adding more power
• Extensive apps for growing sales
• Does include wholesale channel
• Partnerships with leading analytic companies to bring in all the latest, expert insights and data 

Three Major Differences of Shopify and Shopify+ to Decode 

Themes and Design Flexibility

Whether it is Shopify or Shopify Plus, both offer design customization as well as 73 themes to design your eCommerce store. A creative Shopify web designer can help easily pick the most accurate one for your store. However, there is an added advantage of 10 free themes along with the rest ones priced at the best rates. 

Shopify with its theme pad enables you to customize the theme easily. Moreover, the themes on Shopify are available in various languages. So, if you want to build a country-specific web store to target audiences, you can easily set it up in their native language such as French, German, Spanish, Hindi, etc. No doubt, a Shopify expert in India can help to create your language-specific store. 

On the other hand, Shopify Plus embedded with advanced features offer you a customized theme especially for your store, providing the support of your Launch Manager. Additionally, an Expert Shopify developer India helps you write code lines to get running with your Shopify custom theme. 

Importantly, a dedicated Launch Manager will help save you a lot of bucks as a great deal of time. Also, Shopify Plus will allow you to customize your checkout page with the help of Script Editor, which is not available on Shopify.

Analytics

For any business, Analytics is important as it helps to answer the business queries using gathered data. The insights and reports help to improve your business. 

An overview dashboard with business insights with the help of analytics is provided in both the e-commerce Shopify versions. Statistics of sales, products, landing pages, returning customer rate and referrals, profit reports and more are available. Additionally, with Shopify advanced plans more reports with details can be drawn out. 

However, Shopify Plus takes the analytics to the next level offering more in-depth business analysis and detailed data. Partnering with the leading analytics companies like Looker and Glew, Shopify Plus offers a touch of expertise and excellence. 

Hence, the huge data collection and gathered information turns out to be a game-changer, which helps you to make big business decisions in a mini second. Also, Shopify development agency can help to customize your business reports according to your business specific requirements.

eCommerce Features

Exclusive eCommerce features are what separates Shopify and Shopify Plus. The major features of eCommerce that are available on both platforms are 

Multi-Channel Integration: Both of them help you sell your products directly to marketplaces like eBay, Amazon, Facebook, Instagram and other social media platforms. 

Abandoned Cart Recovery: Shopify and Shopify Plus offers an abandoned cart recovery process. It helps send your customers an automated email as a reminder to shop for the products in the abandoned cart. 

Multi-Currency Application: Shopify payment plugins help your online store to adjust the currency for your products automatically based on your customer’s location. You can get this plugin installed in your store leveraging efficient Shopify development service for seamless integration. 

The above-mentioned eCommerce features are available in both Shopify and Shopify Plus. However, the below features are the extensive features that are only available in Shopify Plus. 

Shopify Plus Exclusive eCommerce Features

Shopify Flow: This add-on aids you track your customer’s purchases and customize the homepage to match the products they may be looking for. 

Script Editor: Script Editor has a lot more uses besides customizing the checkout page or the landing page for your customers. In addition, Shopify Plus provides you with greater control over shipping, along with creating scripts for the items and payment methods. 

LaunchPad: Shopify Plus additionally offers an automation tool – LaunchPad that enables you to handle thousands of tasks to launch your business online for generating sales.

To put it simply, the differences between two platforms can be clearly seen. However, Shopify Plus does carry added features to offer the privilege to your online store. Based on your business and target audience requirements, you can definitely take a call between both these eCommerce Shopify versions. 

Moreover, both the platforms have their varied advantages and disadvantages. So, why not check on Shopify and Shopify Plus pros and cons to understand which can most precisely suit your online business. 

Shopify

Advantages

• Helps to sell across various platforms like Instagram, Facebook and Amazon
• Excellent inventory system
• Extraordinary eCommerce store features that any other website builder can provide
• Helps to integrate discount codes

Disadvantages

• Missing a league of specialist integrations
• Transaction fees are imposed if a store is not integrated with Shopify Payments
• Not possible to change themes easily without realigning the site content
• Can create only limited staff accounts 

Shopify Plus

Advantages

• Limitless staff accounts
• Enables to carry on over 10000 transactions per minute
• Excellent personalized and dedicated support
• Helps to create custom discounts and flash sales

Disadvantages

• Not possible to customize the backend
• Works only if you are an enterprise-level business
• Requires your dedicated time for your eCommerce website
• No fix price for a monthly quote

Wrapping Up

Decoding the varied features and understanding the differences, it is clear that Shopify and Shopify Plus are equally effective. They are both loaded with varied and unique features and functionalities applicable efficiently for different businesses. Shopify is good for medium size ecommerce stores helping them to sustain in the digital market.  

Supporting small and medium sized ecommerce businesses, Shopify is a powerful tool that helps to expand business online as well as attract a huge customer base. 

On the flip side, Shopify Plus helps giant businesses to carry on additional functionalities and is largely suitable for enterprise-level businesses with a huge customer base. It not only supports multiple stores to manage a large scale of your products but also helps to boost your business. 

Well, you can easily embark on your digital world journey with eCommerce Shopify and later with the help of a leading Shopify development company India, you can easily upgrade to Shopify Plus for added advantage. 

Among the numerous eCommerce platforms existing today, there comes Shopify that has its outstanding presence. With its remarkable features and functionalities, it is the most used platform for developing e-stores in the market currently. With a huge collection of built-in apps and features, Shopify helps to build your own online e-commerce store very easily without any hassles of coding or technical struggles. Moreover, it has a giant inventory along with an array of payment gateways empowering thousands and millions of businesses, including small and medium. Also these ecommerce agencies can best leverage the potential of shopify development service for enhancing their online stores.

Factually, many start-ups and entrepreneurs have kick-started their businesses with this user-friendly and simple to use Shopify platform. And, if you are looking to jump-start your eCommerce store on this platform, then hiring Shopify expert India can be the best option.  

With Shopify, anyone can sell the product directly without having to go through the complexity of various technicalities. However, for the smooth sailing of your online store, you can always rely on Shopify experts in India. Additionally, an effective marketing strategy helps you to pull in more customers and increase the conversion ratio. 

So, let’s check on the proven hacks and tips to increase sales and improve the conversion ratio in your store.

Optimize Product Pages

When it comes to an eCommerce store with a latitude and longitude of products in every category, the product page is the core of your Shopify store. Therefore, it is crucial to design the pages as such to increase sales. Taking the help of a dexterous store designer and Shopify web developer, you can craft an extraordinary product page. Also, to ensure that your products rank higher in search results and bring in conversion, take care of the below items.

• High-quality product images with captions if needed
• Unique and feature-rich product descriptions
• Get as many customer reviews as you can, along with ratings
• Offer related or most viewed products your shoppers may be interested in

Also, add additional information if required for your items like ingredients, materials used, technical aspects, dimensions, shipping charges, return policies and others. And, if you find it difficult to embed all these pages, better hire Shopify developer India who can efficiently help you get these things done. 

Moreover, don’t miss adding relevant keywords in product descriptions and ensure that the details are factual and real. If your customer finds the product different from what you have mentioned, then it is a big problem as there may be more returns.

Content Marketing Strategy

Whether it is an eCommerce business or just a consultant agency, an effective content strategy helps to align your business to meet your customers’ demand. A proper content marketing strategy helps to provide information to your customers, educate them and help them understand your vision, brand and what is the purpose in the wider aspect.

Content marketing is an important aspect of the conversion funnel. With the help of content, it is easier to install your value and convey your brand’s unique selling proposition. No doubt, it is also proven that with high quality and engaging content, any business variable can drive huge organic traffic to their website.

Improve Store Structure

If you are looking to improvise your store along with adding value to your users, enhance their experience with proper navigation by organizing your Shopify store structure. The use of navigation and simple to find products amplifies user experience giving them more power to easily search for what they are looking for on your Shopify store.

Also, ensure that all your products are mentioned in the store. Also don’t miss that sitemap and search bar so that your customer can easily find their favorite items and directly put in the order. Covering all these details may require constant involvement and work on your part. And, if it seems tricky to you, hire a Shopify web developer to put things right into the structure.

Mobile User-Friendly Page

With generations turning towards mobile shopping and finding it easier to shop anytime, anywhere or on the go, it’s a wake-up call for Shopify business owners. Get going in improving your site to mobile optimization. A more mobile user-friendly page helps to grab the potential mobile market and help you generate more sales. 

Check that your Shopify store is mobile responsive, catering to the needs of online shoppers. With proper product display and shopping cart functionality optimized for mobile screens is no match when it comes to increasing conversion ratio. And, seeking support from Shopify expert India can be quite fruitful.

Imply A/B Testing

One of the best strategies that work effectively is A/B testing if tried efficiently. It is a process where you test two different Shopify website themes and see which is effective with trial and experiment. With the help of this test, you can check things for your online store like the loading speed, user interface and how attractive it is to browsers. Moreover, A/B testing functionality comes with analytical features if you use it correctly. So, check how this tool can be helpful to you. Or ask for the best shopify development service to assist you in implementing the themes to experiment with this testing. 

Implement Shopify SEO Plugin

Shopify comes with numerous plugins, and one such highly useful plugin is the SEO plugin for the Shopify website. Moreover, it supports various plugins such as SEO plugins like Plugin SEO, SEO Image Optimizer, and Smart SEO. Hire shopify web developer who is professional in installing these plugins effectively in order to increase your sales graph. 

Not just limited to this, it also helps to generate numerous marketing reports. Also, with the help of expert SEO and marketing professionals, leverage the Shopify suite of tools and see how your online store starts generating sales.

So, why are you on the brink of breaking? With so many tips at your disposal, just pick them up and start applying for your Shopify web store and see the difference. If you are stuck, then Shopify development company India is your best bet in resolving issues. No doubt, it is always patience that pays, but sitting back also does not work. Therefore, let’s start gearing up and see revenue flowing in.

After all the hard work and sweat, finally, you are launching your shopify store. No doubt, it’s exciting and overwhelming at the same time. But, before taking a step ahead a lot many questions may be bothering – whether all is good with your store or not, or what else to be taken care of or whether you are missing anything or not.

Well, when in doubt, take the guidance from the best shopify company in india for a successful launch. Furthermore, go through the checklist here that you shouldn’t miss when it comes to your shopify store.

Collect Customer Feedback

It is crucial to ask your customers for feedback. Before you are up and selling products, you need to know whether your customers are happy with your product once they receive them. Or whether they have faced any complications or hurdles while going through the shopping process in your shopify store or not. Their feedback will always be helpful and aid in improving your web store’s performance.

Work on Abandoned Carts 

Online market research shows that 68.92% is the rate of abandonment carts that usually shoppers leave on the store. And, some of the major reasons for the same are sticker shock, usually the shipping cost or other hidden cost that normally does not show up until the checkout page. The other ones are they might find better prices while comparing or there comes technical problems, complex navigation or the site takes too long to load. Try to address the causes of abandoned carts and see how it will reduce the abandonment cart rate on your site. Also, you can imply the best skills of shopify designer india for improving the checkout page for grabbing your customer’s attention.

Work on Landing Pages

When it comes to landing pages, they are quite distinct from your product pages. Landing pages are the destinations for shoppers who come from email newsletter, facebook ads, twitter campaigns or insta stories or any other paid, targeted traffic. They are especially designed to highlight the specific product sale or promotion. Therefore, the only aim of the landing page is to make a sale.

But, what all forget is that they do not make a customized unique landing page for each new campaign. Get the best Shopify developer India to build an outstanding landing page amplifying the promotions. And, this creates an opportunity to grab and be better than your competitor.

Checkout Process and Payment Gateways

Dealing with your abandoned cart, and before all your traffic goes away empty handed, it is crucial that you see that all your potential customers complete the purchase. Usually, the trivial errors in the checkout page or the complication to fill out the form makes it critical for the shoppers to complete the process. So, check here what to take care of.

• A shopper can easily edit the order
• The discount code is applied
• No hidden charges to pop up at the end 
• Provide as many payment gateways as possible
• Give an option of order status tracking
• Contact page should be easily accessible
• Send immediate email notification for order confirmation
• Clearly state the shipping policy for international transactions

Before launching the checkout page, test that everything is working in the checkout process and the payment gateways are also working efficiently. Moreover, it is better to hire shopify partner India for the hassle-free and smooth checkout page development that ensures the customers complete the checkout process without facing any complications.

Do Not Miss Standard Static Pages Like

Homepage, Contact Us Page and FAQs

Contact us page is mandatory for any shopify store. Including your email address, phone details, office address and every other mode of contact needs to be added on this page.

About Us page

Usually, online store owners are oblivious to the importance of the About Us page. Although it is ignored, it is the most important page on your web store. Tell about your aim, your journey, passion, achievements and vision, and let the users be impressed with your integrity and the milestones you have set.

Homepage

The first page of your web store, is arguably the most important page of your site. It is often the foremost page that users land on, if not then the second place they visit. An attractive and informative homepage builds an overall look and feel of your website. Don’t forget to have a clear cut navigation starting here to browse through your store.

Privacy Policy 

Many people may miss this, but for every online shopify store, it is a must and essential. Any illegal store will not have a privacy policy, so check out in advance and get your store’s privacy policy created with the help of the lawyer or a professional from Shopify Development service to help with the list of items in privacy policy. 

FAQs 

Without FAQs, it would be quite tedious for your customers to find the answers for their most common queries. Therefore, in FAQs section answer their most frequent questions in advance without giving chance for complications. This page drastically reduces the turn-around time.

Audit Content and Add the Information

Do not leave any stone unturned when it comes to content. Check for all broken links, missing content, typo errors, grammar mistakes and anything that leads to poor image. Also make sure to follow the same manual style throughout your website, maintaining the tonality and being consistent with the writing style throughout the site.

Include Sales channel

Tap your potential customers through various channels. With the customer base growing too fast, it is important that you explore the numerous channels to sell your products. Find the best channel that will work for your business and then add the imperative sales channel to your store. Here are a few sales channels that you can add to your shopify store. Get the support from shopify agency in india to implement the best of these networks to improve the overall sales.

Facebook Shop, eBay, Instagram, Amazon, Messenger, Pinterest, Google Shopping and Buy Buttons as well as checkout links.

Now that you have the checklist to launch your shopify store, move to the next level. On the path of building your online webstore get the assistance of the top shopify partner company in india and get the best results.

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