Category: eCommerce

As per projections, e-commerce revenue in India is anticipated to reach $62.3 billion by 2023. We stand on the brink of an e-commerce revolution poised to revolutionize how business proprietors and entrepreneurs promote and distribute their products. Observing how swiftly the world has transformed is fascinating, making nearly everything accessible online today.

Embarking on online sales in India is simpler than one might envision. There exists an array of platforms enabling the initiation of your online venture. However, the question arises: should you choose a marketplace or establish your own website from an eCommerce design company in India?

Irrespective of whether you’re a novice or a seasoned online seller, this guide will furnish you with a comprehensive understanding of the avenues available for selling your products on the internet. Even without experience operating a physical store, you can commence online product sales for a profitable outcome.

There are 2 ways to sell online.

• Sell Online on Marketplaces
• Sell on your website.

Selling Via Marketplace Or Own Ecommerce Store?

Although it’s excellent to sell in a small area of marketplaces like Amazon, Flipkart, Big Bazaar, or Pantaloons on one of the marketplaces, your brand will get little attention. Considering that most shoppers at the department store are not specifically looking for you.

Additionally, customers are more likely to recall that department store’s brand than yours, and of course, you are dependent on its policies.

On the other hand, running your own e-commerce website is more similar to running a stand-alone shop. You can create your own place, theme, and appearance based on your selling products. Developing a customer base is undoubtedly more difficult, but your brand and customer base are the only things that matter. Additionally, you come up with all the guidelines.

Both choices seem appealing. We’ve compared the characteristics of running your online eCommerce company in India and selling online via the marketplace to help you decide. In this manner, our comparisons will be accurate.

Customer base

Marketplace: The biggest USP of any marketplace is its ability to draw a sizable customer base. Clients approach you. You are cashing in on the trust that online shopping websites like Amazon, Flipkart, or eBay have built up. You are not required to run marketing initiatives or use social media frequently. You need to set up your seller account and wait for sales (and reviews) to start flowing in.  

Own an online store: You must work harder to draw customers to your online store. Your responsibilities suddenly include storytelling, branding, branding campaigns, Instagram presence, and SEO. However, the benefits are also greater.

Competition

Marketplace: In a marketplace, customers are frequently presented with temptations in the form of the goods of their rivals. Whether the sale comes from your store or one of your rivals, they want a sale. While SEO may not be a concern for you, it will be important to think about how to outrank your rival for eyeballs by ranking higher in the search engine results.

Own an online store: You can compete fairly by having your own online store. You don’t have to accept undercutting deals that make your rivals’ products appear more affordable. There isn’t any opposition. People frequent your shop because they like it and aren’t lured away by other goods once they’re there. And also an eCommerce web development company will also help you in website SEO for your website ranking.

Design flexibility

Marketplace: Since these have design limitations, listing your stuff there is simple. Although you can add pictures and descriptions, the main design follows the marketplace’s standardization strategy. Your company ends up being an afterthought.

Own ecommerce site: Creating your own website using a platform and a reputed eCommerce development company in India allows you a lot of design flexibility for the look and feel of the site. Your store and your merchandise are both yours. You can select from various layouts on most online store platforms. This is your greatest option if you’re trying to stand out in a crowded area.

Marketplace Vs. Own Ecommerce Store

Online marketplaces in India, like Amazon and Flipkart, are at the top of the list as global eCommerce sales increase. You can post your products on these marketplaces and directly engage with clients. Every marketplace has a different target market and pricing scheme. You must compare its features to pick the marketplace that fits your store and brand the best.

1. Selling on Amazon

Amazon, which began in 1994, is now the most successful online retailer in the world. More than quadrupling from 2014’s $88.99 billion to 2021’s $469.81 billion, Amazon’s net revenues are expected to continue their meteoric rise.

Amazon Prime members can access perks like free two-day shipping, video, music streaming, and more when they sign up. Most of its shoppers find it to be the best option available.

Amazon Selling Benefits

1. Reach

Because Amazon has a sizable user base and a presence in many countries, you will have a sizable audience to serve with your products.

2. Visibility

Due to the fact that many consumers browse products before making a purchase, Amazon gives product listings a lot of attention. One of the key elements of selling on Amazon is product listing.

3. Data

You may use the plethora of data Amazon offers about your customer base to increase sales and make better marketing decisions. You can use the wealth of customer data that Amazon provides to boost sales and choose more effective marketing strategies.

4. Returns & Delivery

The seller receives FBA (Fulfillment by Amazon) service from Amazon. In other words, Amazon will handle both your product shipping and customer service. Additionally, Amazon will handle the logistics for goods returns.

5. Branding

Using the popularity of the website among users to draw in new customers, you may use Amazon’s platform to develop your brand.

2. Selling on Flipkart

Flipkart Private Limited recorded income for the fiscal year 2021 of over 433 billion Indian rupees, according to a poll. Additionally, the e-commerce player saw a 25% growth in revenue from the prior year.

Flipkart, a niche player than Amazon and supports fewer vendors, is a fantastic place to conduct online business.

Flipkart Selling Benefits

1. Market Segmentation

Because Flipkart targets a particular demographic, it’s easier to draw in and keep the kind of customers you desire.

2. Visibility

Offering exceptional products will boost your brand’s exposure on Flipkart because the marketplace values thorough product descriptions.

3. Data

The data from Flipkart can help you make more informed marketing and sales decisions.

4. Sales

Many customers from nearby nations and India shop at your store thanks to Flipkart’s payment gateway.

5. Returns and Delivery

The shipping and return pickup will be covered by Flipkart. They also act as the customer service hub for your product.

6. Branding

By using Flipkart’s current customer base, you may raise brand exposure and foot traffic.

Creating Your Own Website

A poll revealed that 52% of the sellers only sold through their own website, 42% sold through an e-marketplace in addition to their website, and only 6% said they exclusively sold their products on e-commerce websites.

2020 saw more than 50% of repeat purchases across all categories going to private labels, per a different survey. In the cosmetics sector, approximately 75% of repeat sales were observed. Repeat purchase trends were similarly higher in the other categories—grocery, wellness, furniture, etc.

The benefits of selling your products on your own eCommerce development company in India are as follows:

The platform is yours: Although you will be in charge, setting up and maintaining an e-commerce website is far more expensive than selling your products on a marketplace.

No commission: Even in your own e-commerce business, selling things online will incur transaction costs for each sale, but after that, the profit on the products is all yours. Typically, commissions are set up for third-party websites where you sell your products. These commissions may even be paid to the third party before making any sales.

Deductions from Earnings: In addition to sharing a portion of your profits with the e-commerce platform you utilize, you should anticipate incurring various expenses. These may encompass subscription fees, referral charges, and more.

Analytical Insights: Rather than solely relying on the data furnished by your e-commerce platform, you can employ your analytics tools. Google Analytics, for instance, can assist you in pinpointing your top-selling items and most frequently viewed products, monitoring buyer behavior, and so forth.

Conclusion

There is no either/or situation here. Both selling on marketplaces and your own websites have advantages. They work quite well together and can increase revenues when utilized jointly. However, knowing your objectives can assist you in selecting what to do first. Knowing where you want to spend your time and money is always crucial.

Do you have a long-term or short-term goal? The more sensible course of action is typically to use a marketplace if the goal is only short-term. However, owning a website is your only option if you want to ensure your future and increase your part of the revenues.
If you want to start your online website, 9eCommerce can help. 9eCommerce is an eCommerce design company in India who helps you to make your own ecommerce website that will increase your ROI.

The growth of eCommerce has changed the landscape dramatically from buying to selling – and a new generation has emerged. e-Commerce or electronic commerce or digital commerce as we know that the buying and selling of products are happening on the internet, where consumers are getting, from the comfort of their homes, to access a whole variety of products at their disposal to choose from. Not just limited to small online retail websites, eCommerce also includes mobile commerce and other forms of digital commerce. 

Undoubtedly, eCommerce has revolutionized the way people shop, allowing for 24/7 access to products and services from anywhere in the world with an internet connection.

With the onset of the Covid-19 pandemic, many things changed for eCommerce and its value has emerged like anything and the shift has taken it in a new direction. Added to this, adapting to new technology, leveraging the expertise of eCommerce website developers, policy evolution, large customization and smart integration with high-end solutions for meeting users’ expectations has taken the eCommerce industry by storm. Surprisingly, now it is easier for businesses, with the help of any expert eCommerce web development company, to combine both online and offline processes together in order to leverage the maximum benefit out of these both channels.

So, let’s see the unprecedented eCommerce trends that can affect the eCommerce industry in the coming years.  

Increased Personalization 

As customers demand more tailored and personalized experiences, eCommerce businesses will aim to deliver this through a range of methods, including the use of big data and artificial intelligence. By providing tailor-cut customer communications, along with relevant discounts and engaging with customers through video content, you will be able to deliver an excellent shopping experience and boost customer loyalty. 

E-commerce online stores following this trend by investing in personalization tricks can really make the shopping experience an excellent one. This also includes creating customized email messages or providing relevant information according to the customers’ interests. Check on a reliable eCommerce development company in India to get going with this trend ahead of your competitors. 

The Rise of Voice and Visual Search 

With the increasing popularity of voice-controlled devices such as Amazon Alexa and Google Home as well as apps like Google Lens, voice search and visual search will become more prevalent in eCommerce.

Voice search is a feature where the search results pop up just by the voice inputs without the buyers adding anything manually. Similarly, visual search is a feature where inputs for search results happen through visual inputs like photos or cameras. Both visual as well as voice search will contribute immensely to the eCommerce future growth and will enhance buying convenience for customers. There is no doubt that applications like Google Lens or Image Search features of Google and devices like Google Home and Amazon Alexa help to search for items or information easily using visual and voice inputs. So, why not check an expert eCommerce company in India to upgrade your eStore to this trend. 

Increased Use of Chatbots 

Chatbots will become more sophisticated, offering customers real-time support and assistance during their online shopping experience. Chatbots, much like in-store sales associates or online sales executives, would interact with online shoppers to address their queries in real time. With the changing shopping scenario, we can see that today’s buyers are looking to finish their shopping in just a few clicks, and if they are not able to, they just get frustrated. This is where a chatbot can step in and save the sale. 

These chatbots stand by 24/7 offering real-time services and addressing queries to deliver solutions without the users needing to wait for answers to their questions from a customer care executive. Whether you would love to add or not, just go for it with the support of your eCommerce development services or any trusted eCommerce website service in India to see how it will change your business scenario. 

The Adoption of 5G Technology 

This trend of 5G technology will spread like a wildfire as it brings faster and more reliable internet connections, improving the overall eCommerce experience for customers. 5G technology offers faster data speeds and lower latency compared to previous generations of mobile networks, and hence can lead to faster loading times for e-commerce websites and apps, improving the customer experience and reducing the likelihood of abandoned carts.

This new-age technology can also improve delivery times for e-commerce businesses by enabling real-time tracking of packages and facilitating the use of drones for delivery. It can help e-commerce businesses improve their operations by enabling the use of automation and robotics, such as automated warehouses and self-driving delivery vehicles. Moreover, e-businesses will have access to large amounts of data in real time, allowing them to make more informed decisions and respond to customer needs more quickly. 

The Growth of Influencer Marketing

This marketing style involving influencer will continue to grow in popularity, with businesses partnering with influencers to reach new audiences and promote their products. Influencer marketing can be highly beneficial for online stores as it helps to reach a wider audience and gain exposure to potential customers who follow the influencer. By partnering with influencers who have a large following within their niche, eCommerce businesses can target their marketing efforts to a more relevant and engaged audience.

As influencers have built a level of trust and credibility with their followers, by partnering with them, your eStore or online business can tap into that trust and credibility, leading to a higher likelihood of conversions. Overall, influencer marketing can enable e-commerce businesses to build brand awareness, drive sales, and increase the trust and credibility of their brand among their target audience. 

The Rise of Sustainable E-commerce 

Consumers are becoming increasingly conscious of the environmental impact of their purchases, and eCommerce businesses will look to incorporate sustainable practices and eco-friendly products in response. 

According to Rob van den Heuvel, Sendcloud: In 2023, sustainable commerce is finally going to beat fast commerce! The new generation buyers’ attitudes towards a more sustainable living have changed dramatically in the past years, and therefore they are more inclined towards doing business with online stores that stand for environmentally friendly products or who work to reduce the carbon footprints on the planet earth. 

Along with the above-mentioned Top 6 eCommerce trends, let’s get our hands on the other added trends that are not to be missed. 

Mobile-First Focus 

With the majority of online shopping now taking place on mobile devices, eCommerce businesses will prioritize their mobile experience over desktop. Therefore, get your eStore design upgraded to mobile-friendly with help of an eCommerce design company in India for an excellent user interface and experience for mobile shoppers. 

The Growth of Subscription Services 

Subscription services, where customers pay a recurring fee for regular deliveries of products, is set to grow in popularity, particularly in sectors such as medicines and fashion. Not limited to this, the subscription services, such as monthly delivery of household items, will also continue to grow in popularity as consumers look for convenient and cost-effective ways to purchase products.

Furthermore, as customers get used to the service and the quality provided, they would love to stick to the service provider or a company for their essentials and other requirements. So, without waiting integrate this trend into your estore with the help of experienced eCommerce website developers.

The Emergence of Augmented Reality and Virtual Reality 

Augmented Reality (AR) and Virtual Reality (VR) technologies will become increasingly prevalent in eCommerce, allowing customers to experience products in new and innovative ways. So, why not take full advantage of this by partnering with eCommerce agency in India and be ahead of the competition. 

Artificial Intelligence (AI) and Machine Learning (ML) 

AI and ML will play an increasingly important role in eCommerce, helping to personalize the customer experience, optimize marketing and advertising, and streamline operations. AI and ML are going to take eCommerce to the next level, so therefore, it is important to be ahead and know how you can leverage these into your online business with the help of advanced eCommerce website service in India to provide futuristic solutions to your customers. 

Omnichannel Retail

As customers expect a seamless shopping experience across all channels, retailers will look to integrate their physical and online presence to create a truly omnichannel retail experience. If you are having just a physical store, then it is high time that you create your online business taking support from eCommerce website service in India. 

On the other hand, if you have just an online presence, then build a physical store for providing that seamless shopping experience to your customers over different channels. 

The Growth of Social Commerce

Social media platforms will continue to play a key role in eCommerce, with businesses leveraging these platforms to reach customers and sell products directly through social media channels. So, don’t ignore the importance of social commerce but try to expand your business by leveraging this trend for your business benefits. 

In a Nutshell,

These trends indicate that the future of e-commerce will be characterized by increased personalization, mobile-first experiences, and a growing focus on sustainability and customer convenience. Just don’t ignore these trends, but get a heck of a lot of these trends and take a leap into the future.

eCommerce is growing massively and in the coming years, it is no doubt that mCommerce will soon take up the traction seeing its growing usage and demand. Wondering what does this m-Commerce refer to. Then let’s just brief you on mCommerce, its various benefits, its rise in India, and how you integrate the same for your business growth. So, let’s begin with 

What is mCommerce?

mCommerce is yet another term for mobile commerce. Putting in simple words, we can say that any shopping carried out on a mobile device like a smartphone is referred to as mCommerce, whereas eCommerce involves shopping online through a laptop or a desktop. It is said that mCommerce is soon to be next-generation wireless eCommerce that needs no wire and plug-in devices. An eCommerce agency in India profoundly advancing in this arena delivering high-end mCommerce development services.

Additionally, thanks to a range of advanced technologies, m-Commerce is seemingly going to burst into the mainstream with Gen Z already used to it. And if you are keen to enter this market then get in touch soon with your eCommerce web development company for moving to mCommerce. Well, before that… 

Let’s quickly walk you through the benefits of Mcommerce

Major Benefits of Mobile Commerce

• Better Online Shopping Experiences
• Business Growth Becomes Stable
• Easy Platform for Payments
• Omnichannel Shopping Experiences

Better Online Shopping Experiences

Customers spend most of their time on mobile devices from browsing social media sites to checking on new items to shop. And, providing the facility online makes it easier for both the customer to quickly place the order and the business to not lose the customer. Additionally, mobile devices are easily accessible, hence, consumers prefer to continue what they are doing on the mobile device rather than switching to a desktop or laptop. Moreover, mCommerce provides quick communication channels like SMS, chat, or web push notifications. Not just limited to this, with GPS and WiFi on mobile devices, mobile commerce enables businesses to easily access consumer locations and help businesses to provide a personalized shopping experience. Hence, mCommcerce empowers businesses to offer a better online shopping experience. 

Business Growth Becomes Stable

As consumers are already directly dealing with businesses or making transactions using mobile devices like smartphones, m-commerce is not new. And with more users opting for the mobile platform, it is sure to stay in the mainstream. Moreover, with the rise in mobile apps, and advanced mobile technologies, there is no stopping for mobile commerce growth. Dexterous in the latest mobile technology, eCommerce web developers bring you effective mCommerce solutions. Hence, with the growth of the mobile user base, there is no looking down as businesses can see the surge in their revenue growth. 

Easy to Pay Platform

Think about the last time you made a payment through a mobile wallet. Recently, you have seen the upsurge of mobile wallets like Google Pay, Apple Pay, Paypal, UPI, and PayTm and they are widely spreading and most preferred among the masses. Mobile commerce makes it easier for shoppers to make payments through their mobile wallets, offering an easy-to-shop with just a one-click purchase experience to buyers. The hassle-free navigation and finding products on mobile screens and shopping online directly on the mobile device, is going to increase the sale of your online stores. Hence, undoubtedly, mobile commerce is here to stay as it is not just a simple-to-pay platform for consumers but also a new fruitful channel for businesses to grow their sales. 

Omnichannel Shopping Experiences

Providing the ease of shopping facility both in-store and online is referred to as omnichannel shopping. Being omnichannel, you can offer the facility of shopping both offline and online across various channels. Moreover, as mobile devices have become an integral part of our lives, mobile handsets have become the crucial touchpoint of businesses. 

Want to Get Started with Mobile Commerce?

If you are wondering how to get started with mobile commerce for your business, then here is your solution. You can easily harness the untapped market of mCommerce with the help of an eCommerce website service in India. However, before getting the resources, just work out the below steps for getting more hold in your mCommerce. 

• According to your business products and services, understand what your target audience. 
• Equip yourself with the right platform or ask eCommerce agency in India
• Hire eCommerce website developers
• Craft an intuitive mobile responsive experience with skilled eCommerce website developers
• With the help of eCommerce design company in India explore Progressive Web Apps (PWAs) 
• Build an efficient app leveraging the skills of eCommerce companies in India.
• Check, analyze, monitor, and optimize the m-site accordingly. 

In a Nutshell,

By advancing your business to cater to both e-commerce and m-commerce, you can provide a seamless shopping experience to your customers, making it easier for them to engage on any platform and buy from you. Hence, mobile commerce provides an exceptional marketplace, matchless market potential, and greater sales efficiency. And if you are looking to expand your business to reach mobile user audiences, then an eCommerce development company in India can help you. So, don’t miss out to grab the growing mCommerce market opportunity and be a leader in the industry.