Category: eCommerce

Want to increase conversion rates on your product page? Having tried different ways and still not able to find the right way is what most online store owners face, when it comes to product pages. Nailing a pitch perfect product page is crucial for boosting the conversion rates. Although, an arduous task to get your product page right, with some simple hacks and effective ways you can do it. And if you are still in the dilemma, whether to go for it or not, then get insight from a reliable eCommerce web development company for all your support. 

Not wasting much of the words, let’s see how you can inspire your customers to buy your products and drive them to shopping carts increasing the conversion. 

Table of Contents

• Enhance Site Speed
• Display High-Quality Product Pics
• Build Trust Factor with Customer Reviews
• Declutter and Give Room to Breath
• FAQS – Primary & Important to Educate
• Don’t Miss Mobile Customers
• Add Trust Badges

Enhance Site Speed

With so much on their plate, customers are always in a rush. And, with the site taking time to load, none of them have patience to wait. Therefore, to keep your customers in tact with your site, improve the site speed. Google research states that 57% customers from mobile drop away due to poor loading as it takes the site to load more than three seconds. This is the big issue to resolve first. 

Expert eCommerce website developers can help you check your site’s technicalities, and resolve the bugs that may hamper the site speed. Decreasing loading time can help in a big way to retain the users who came looking for products, and may also turn them into potential buyers. 

Display High-Quality Product Pics

One of the best ways to boost conversion on your product page is to feature high quality, large, crisp and high resolution images. It is just a simple concept which every online store can follow to boost the sales. However, if you are not able to figure out how to get those high resolution images, ask for an eCommerce website service in India that helps amplify those images bringing in more clarity. 

Clear images of products with proper description helps customers to make decisions quickly. Moreover, they can see the item they want to buy with clarity along with the specifications which gives them proper knowledge about the product they want to buy. Therefore, it’s crucial to make your product images as clear as a crystal. 

Build Trust Factor with Customer Reviews

Who says word of mouth is just left for traditional marketing strategy. It still stays fresh and workable for online stores too. Research shows that 95% of customers buy products online after checking on the customer reviews or the referrals from their friends and family. Showing your real customers reviews on your product pages aids in building trust and loyalty along with creating the trust factor in your potential customers. This makes the purchasing decisions easier for the buyers. 

Declutter and Give Room to Breath

Already with lots of things going around, people are turning towards simple things. And, no doubt, big brands like Nike, Apple, and many more have given rise to minimalistic design which consumers are appreciating. Moreover, they are looking for the same when it comes to online shopping. Therefore, it’s time to remove the clutter from your site by eliminating all the unnecessary elements that exist on the product page.

Revamp and redesign your product pages seeking guidance from a professional eCommerce design company in India for the best output. A clutter free, soothing and simple design enables your customers to focus on the product and also boosts conversion rates. 

FAQS – Primary & Important to Educate

Usually customers have a lot of queries and doubts when they come on to any site for purchasing. Giving them clarity and short answers for their most common queries and frequent questions, is a quick way to help them find solutions without any timeline in reaching you or waiting for your response. It is worth the investment as you connect to your customers, solve their problems and convince them to buy the product. 

Providing answers right on the product page as you already know what your customers may be looking for is an absolute way to improve your conversion rates. Also you can create a fully responsive FAQs page answering all your customers’ doubts with the help of eCommerce website developers. 

Don’t Miss Mobile Customers

Research studies state that compared to 2019, in 2022 there will be a quadruple increase in mobile customers as the shift from laptop to mobile is seen dramatically. Therefore, to tap that market and increase your customers ratio, no doubt, you have to enhance your product pages to be more mobile-friendly. Primarily, experienced mobile web developers from trusted eCommerce Company in India, can help you craft mobile-friendly product pages. 

Also, firstly, to improve the mobile conversion rate, ensure that your products on your online store should not only be viewed and purchased on desktop but also should be purchased on your mobile site. 

Add Trust Badges

If you want to encourage people to purchase your products, you need to assure them that their personal details are safe in your hands. With growing online shopping, use of the internet, communication and personal banking, people directly or indirectly unveil their information. Owing to this, they are, at times, prone to data breach, cyber theft, or credit card fraud. Therefore, it is crucial to provide them with a secure buying environment on your site. 

Having trust badges and strong security, builds trust and gives them assurity that they can purchase products on your store securely. And, this definitely adds to your conversion ratio. 

Product Page – Can Break or Make Sales

Neither the list is complete nor there is any perfect way to bag in those conversions. Every conversion rate expert says that there is no right way. It all depends on various factors. So, rather than trying nothing and just waiting for a miracle, it is better to do something. Try these 7 proven strategies shared above, and you should be on the pathway to optimizing your product pages and growing bundles. If still not able to get the results then get support from the most reliable eCommerce agency in India. 

In the End,

Not just limited to these hacks, there comes a bundle of other tips too to try out for increasing the conversion on your product pages. And fortunately, a trustworthy eCommerce development company in India can help you implement these tips effectively. Giving the best experience on your product pages to your customers along with surprising them with new deals has always been fruitful. So, don’t just wait for your customers to reach you but rather make your product pages so efficient that you pull in your potential customers. BINGO!!!

Today, the ecommerce business is growing faster compared to any other businesses. An ecommerce website plays a crucial role in helping businesses to grow in the digital world. However, the success of the website doesn’t depend only on the products but on the range of other factors. The two main aspects are how the website is designed and the other is how it is marketed.

There are certain features that can help to make your website more useful and user-friendly to customers. Therefore, your new ecommerce website should have the following essential elements that help your business to grow abundantly generating more sales and gaining a wider customer base.

Highly Interactive Design

A clean and attractive design of the ecommerce website attracts more visitors and retains them for a longer period. If you are selling a range of products, then an inclusive design will enable users to click and place the order and if the design is overly, then they are likely to look away from your products and prices. However, a professional team of eCommerce web designers can craft incredible UI design.

Domain Name

Your domain name plays an important role in getting the targeted audience to your site. Your domain name will help in bringing in the right customers who are pursuing your services or products. Therefore, it is crucial to pick the right domain name and the top ecommerce agency india helps you choose the apt one according to your business.

Logo 

The logo of the ecommerce website directly affects the clients. Therefore, it is important that logo design should be enticing, remarkable and catches the attention of the crowd. As it has the direct impact on the audience, it is important to pick the right color combination and design and font for the logo so that the customers can easily recognize it. eCommerce website designers are well aware of logo design and color foundation helping you to develop the perfect logo.

Navigation

For any online ecommerce website, proper website browsing route plays a vital role in achieving the generated sales set by business. A clear, spotless, hassle free and easy to use navigation takes your visitor to their destination easily generating more sales or fulfilling their required requests. A simple and clear route does not confuse your visitor while riding through your website.

Call to Action

Adding call to action at a noticeable place on the site results in more clicks. To direct the attention of your visitors from decision fatigue and confusion regarding the important content based on your requirements, you can add a Call to Action button. Using the right color that stands out from its background makes your CTA stand out increasing the chances of click rates.

Tagline

The tagline is all about your business name or what your business vision and mission is. You need to create an impactful tagline that covers everything from the brand value you stand for to the summary of products and services.

Mobile-friendly/ Responsive Website

Mobile shopping is in vogue with most of the shoppers going mobile. Creating your website that fits all screens big and small as well as running smoothly on the smartphone is the need of the hour. As a large amount of the audience comes from mobile devices, it is compulsory to customize your website mobile-friendly.

Live Chat Feature 

With changing times, it is required to insert in new features. With the help of ecommerce web developers, provide a live-chat feature in your website for your customer’s convenience. The quality of the customer service plays a paramount in the growth of your business. Therefore, rather making your customer wait for the email reply, answering their queries right away through live chat earns loyalty and brand face value due to excellent customer service.

User Generated Reviews

Most new customers get to your website looking at the reviews and testimonials on your website. This helps the new potential customers to perceive how dependable and reliable you are in your field and in providing the services.

Social Media

With people networking on varied social media platforms and spreading through word of mouth on these platforms, it is important to add these social media links on your website. Integrate web based social media symbols at the lower part of the webpage so that your website users can easily talk about your service or products through these social media platforms like facebook, insta, twitter and so on. As more and more people are joining social media networks, these mediums are one of the best ways to connect to the potential customers and draw more attention from the targeted audience.

Contact Information

Adding contact information on your ecommerce website is vital for your customers. Integrating contact information at the top of the website and at the button of your site makes your business look authentic. This also makes it easier for your customers to contact you whenever they require. Also experienced eCommerce website developers can suggest which is the best place to add contact information.

Security

With everything going online, it is inevitable to avoid online transactions. This also opens up a wider arena for cybercriminals to usher in ecommerce websites attacking both businesses as well as the customers. Therefore, it is pivotal that online retailers or businesses secure client data and add solid protection to their payment gateways. A safe and secure transaction provided to your customers not only earns their trust but also leads to gaining their loyalty.

Payment Options

Ecommerce websites are of no use without having any payment option for your customer to complete their transactions. Offering them just a single payment option looks like a real naive business. Therefore, offering a suite of payment options where customers can have easy access to the payment mode with which they are comfortable brings in more orders while skyrocketing your sales.

Apparently, the list goes on with new requirements and new elements adding into the ecommerce website development world. However, updating and evolving while integrating the most important features help your ecommerce website to soar higher in the new horizon. Moreover, leveraging the best eCommerce agency india services, you can boost your business online.

2020 is here and with quarter gone it seems to be a turning point for the ecommerce industry. Seeking opportunities, small stores making their entries into the digital world, it is also crucial for these ecommerce stores to survive, emerge, sustain, and grow. But how do they achieve this, when they are naive to the online world. 

With the help of ecommerce website developers, merchants can launch estores easily and start reaching out to customers. But, with ecommerce marketing to be different from the traditional one, let us unveil here the most effective ecommerce marketing tips that help you to outrun your competitors. 

Content Marketing Strategy 

Without any concrete plan you can always end up into a pit hole. And nothing can work out. Therefore, an excellent content marketing strategy is crucial for every ecommerce business. Pen down a list of all methods or mediums you are planning to leverage to reach your potential customers. Whether it is through blog posts, social media posts, newsletters, videos or vlogs, you can simply utilize all. 

Make sure that you create a plan for a week or a month, and evaluate how content creation and distribution goes along. 

Email Marketing Campaign 

For effective marketing strategies, no doubt, email marketing is the nucleus because it remains one of the best methods for influencing your customers and persuading them to take action. Let your eCommerce web designer create enticing and amazing email templates and newsletters

No matter what, consumers always tend to open emails, even if it has little information or simple advertisements. Thus, using an email marketing campaign you can keep in contact with your customers, sharing information, and selling your products. 

Create Your Unique Content

Not to mention content is always a king when it comes to online marketing. And unique content plays a pivotal role as it always helps to create brand value. Regardless to say, great content always wins over the target audience and leads to high conversion for eCommerce. 

Personalization 

Today no one wants to spend money behind faceless companies. Thus, personalization is an excellent form of marketing. The idea is to brand your company using one or two people as the face of your company for giving gravity to your business.

When sending emails, address people with their names, send out videos and images of your employees, share your stories about how your company is trying to connect with the community, or how things are produced at your work unit. This also helps in giving a face to your brand. 

Contextual Marketing

Although contextual marketing has a lot of varied meanings, the real context is to use your marketing in various forms that connect with your demographics, putting the messages in the right places at the right time. 

User Generated Content

With user generated content, you never have to worry when you are running on a low budget or do not have time to invest in campaigns. User generated content is a healthy way to build connections with your customers and use the same for your brand value. HOW?

Asking your customers for reviews, feedback, or suggestions is a great way to bring in content and work on it, not only to improve your services but also to create and share stories with other potential customers. No doubt, customers’ photos, and videos are also great additions. 

Native Languages

Ecommerce stores not only look to sell items in their region but also strive to expand their boundaries by reaching out to customers all over the world. Just because you are somewhere in Africa that does not mean that you cannot sell your product to someone in Brazil where your customer only knows Portuguese. 

With the matter of fact, reach out to foreign customers with excellent translation features in your online store. Usually most eCommerce platforms like woocommerce templates and wordpress ecommerce offer translation settings, which ecommerce web developer can easily integrate so that you can reach people in other countries who don’t speak your language. 

Mobile Marketing

With 76% shoppers turning towards mobile shopping, it is obvious that you need to have your store running explicitly on Smartphone too. Off late, customers are looking more into mobile responsiveness for your store. They don’t want to browse through a different mobile friendly app store but are looking for your store that looks the same with easy browsing on hand devices. 

Thus, consider implying a responsive interface with the support of talented eCommerce website designer for your site so that your eCommerce store can easily transform for devices like tablets and smartphones. 

Local Branding and Marketing

Not required for all estores, but local branding and marketing is an inevitable ecommerce marketing plan for  online stores also having their brick and mortar stores in local areas. Working on your local branding and marketing plan, you can easily reach out to customers near your store leveraging the best of geolocation tools as well as local search engine targeting. 

Reduce Abandoned Carts

With an average cart abandonment rate being 69.57%, it is clear that most of the potential customers add products to the cart, only to drop out before they even reach out to the checkout process. 

Ecommerce web developer can easily create A/B testing and user experience testing tools that help to read your customer’s mind and their shopping behavior. Thus, utilize some of these tools and find the reason why your customers are abandoning the cart and figure out the solution behind it.

Launch Stores On Multiple Platforms

Not only in your store, but you can also sell items on other platforms. With facebook, amazon, ebay and esty opening up their gateways for small e-retailers, it is a win-win situation. eCommerce website developer can help you seamlessly launching your store on these platforms, which opens up opportunities for revenue streams and reaching out to new customers. 

This list does not end here, for ecommerce marketing strategies there is always room for addition and omission. As the technologies change, user’s browsing behavior change and customers’ tastes change, you too have to upgrade and create new plans to reach out and meet their expectations. 

The list is always growing…

E-commerce web designers always look forward to introduce new features that can help portals sell products online with a strong focus on inventory. The display to shoppers, the catalogue of products, the pricing and the promotions need to be spot on to entice the intended market.Several platforms like WooCommerce and Shopify are making it easy for several online portal process. But site owners can still pick up useful options to optimize the store’s ability to reach customers.

Here are top 6 ecommerce website features that can boost sales of the store, like no other:

Icons that display trustworthiness should be used: Buyers never purchase stuff when the site is deemed untrustworthy. Hence site owners should primarily secure their website.  Cyber security is a major concern for shoppers these days. E-commerce website designers hence focus on making their site secured and robust. And the icons of trustworthiness are useful in assuring buyers that their transactions are safe. Online shoppers can keen to buy goods from secured websites and trustworthy icons ensure that the sites are indeed secure and safe. The security badges like VeriSign and Truste are popular on many sites and prove that the sites are not misleading on any count of security. Ecommerce website designers are expected to use these badges only when there is a connection with the site’s security with them.  

Use video demonstrations: Consumers love videos and is supposed to be biggest return on investment medium compared to all other marketing approaches and tactics. eCommerce web developers and eCommerce website designers have managed to incorporate videos in several portals to leverage on the returns. Recent reports have always mentioned a huge increase in engagement and interest in sales. Videos also attract a lot of consumers who watch the content instead of reading about it. Product demonstration videos on their applications are a huge hit in several e-commerce stores.

It makes sense that combined with product listings, there are handy videos that showcase the usability and utility of the product precisely. The placement of a décor element in the kitchen, living room, office, and even bathroom can tell people how it would look in a particular space. eCommerce website developer do not leverage video demos for clothing or fashion but have used them extensively in other domains.

Boost in speed and performance: A slow eCommerce website is detrimental to its own interests as it creates an undesirable shopping experience since online shoppers are impatient in making their purchases. They are willing to wait for a couple of seconds before they abandon the site altogether. Check out Pingdom to learn about your website loading times and optimize the site itself. eCommerce web developers need to get the portals in order in terms of speed and performance for best results.

Use of Responsive Design: A mobile responsive design is highly important to boost sales. Users of all sections and ages have now evolved in mobile usage, and now utilize several mobile gadgets of different dimensions and sizes. Responsive design ensures that your original site need not be shrunk down to fit in with the mobile device. The minimal design works ideally for all mobile sites and is accommodating to all users.

Incorporate Advanced Search Options: Portals are effective when the navigation is simplified and shoppers can drill down to meet specific needs. Sites should use features that do not force users to retrace steps through navigation but should be able to reach categories easily. With advanced search options, sellers can entice buyers with an efficient way of exploring different products and categories.

Quantity and Display of User Reviews: Visitors are somewhat hesitant to make purchases since they do not actual visible proof about the sales as well as the quality of the product. Brands need to be vouched for by previous purchasers and if that is not visible, not many buyers make an attempt to make a purchase. Ecommerce website developers integrate user reviews and ratings properly with equal importance to every review and then take note of the quantity of good reviews. The conversion rates receive a huge fillip with the mention of user reviews. Search engines even aggregate user data and reviews so it helps to get these reviews front-and-centre on product pages.

Conclusion : Although ecommerce web designer ensure that the eCommerce platform will help you out in placement and retaining value of the products on display, make sure that your portal has enough features that can boost loyalty and sales into your site. 

These tips help you boost your sales  If you need more information about eCommerce website feature you can get in touch with us via email or phone.