Tag: eCommerce

Today, the ecommerce business is growing faster compared to any other businesses. An ecommerce website plays a crucial role in helping businesses to grow in the digital world. However, the success of the website doesn’t depend only on the products but on the range of other factors. The two main aspects are how the website is designed and the other is how it is marketed.

There are certain features that can help to make your website more useful and user-friendly to customers. Therefore, your new ecommerce website should have the following essential elements that help your business to grow abundantly generating more sales and gaining a wider customer base.

Highly Interactive Design

A clean and attractive design of the ecommerce website attracts more visitors and retains them for a longer period. If you are selling a range of products, then an inclusive design will enable users to click and place the order and if the design is overly, then they are likely to look away from your products and prices. However, a professional team of eCommerce web designers can craft incredible UI design.

Domain Name

Your domain name plays an important role in getting the targeted audience to your site. Your domain name will help in bringing in the right customers who are pursuing your services or products. Therefore, it is crucial to pick the right domain name and the top ecommerce agency india helps you choose the apt one according to your business.

Logo 

The logo of the ecommerce website directly affects the clients. Therefore, it is important that logo design should be enticing, remarkable and catches the attention of the crowd. As it has the direct impact on the audience, it is important to pick the right color combination and design and font for the logo so that the customers can easily recognize it. eCommerce website designers are well aware of logo design and color foundation helping you to develop the perfect logo.

Navigation

For any online ecommerce website, proper website browsing route plays a vital role in achieving the generated sales set by business. A clear, spotless, hassle free and easy to use navigation takes your visitor to their destination easily generating more sales or fulfilling their required requests. A simple and clear route does not confuse your visitor while riding through your website.

Call to Action

Adding call to action at a noticeable place on the site results in more clicks. To direct the attention of your visitors from decision fatigue and confusion regarding the important content based on your requirements, you can add a Call to Action button. Using the right color that stands out from its background makes your CTA stand out increasing the chances of click rates.

Tagline

The tagline is all about your business name or what your business vision and mission is. You need to create an impactful tagline that covers everything from the brand value you stand for to the summary of products and services.

Mobile-friendly/ Responsive Website

Mobile shopping is in vogue with most of the shoppers going mobile. Creating your website that fits all screens big and small as well as running smoothly on the smartphone is the need of the hour. As a large amount of the audience comes from mobile devices, it is compulsory to customize your website mobile-friendly.

Live Chat Feature 

With changing times, it is required to insert in new features. With the help of ecommerce web developers, provide a live-chat feature in your website for your customer’s convenience. The quality of the customer service plays a paramount in the growth of your business. Therefore, rather making your customer wait for the email reply, answering their queries right away through live chat earns loyalty and brand face value due to excellent customer service.

User Generated Reviews

Most new customers get to your website looking at the reviews and testimonials on your website. This helps the new potential customers to perceive how dependable and reliable you are in your field and in providing the services.

Social Media

With people networking on varied social media platforms and spreading through word of mouth on these platforms, it is important to add these social media links on your website. Integrate web based social media symbols at the lower part of the webpage so that your website users can easily talk about your service or products through these social media platforms like facebook, insta, twitter and so on. As more and more people are joining social media networks, these mediums are one of the best ways to connect to the potential customers and draw more attention from the targeted audience.

Contact Information

Adding contact information on your ecommerce website is vital for your customers. Integrating contact information at the top of the website and at the button of your site makes your business look authentic. This also makes it easier for your customers to contact you whenever they require. Also experienced eCommerce website developers can suggest which is the best place to add contact information.

Security

With everything going online, it is inevitable to avoid online transactions. This also opens up a wider arena for cybercriminals to usher in ecommerce websites attacking both businesses as well as the customers. Therefore, it is pivotal that online retailers or businesses secure client data and add solid protection to their payment gateways. A safe and secure transaction provided to your customers not only earns their trust but also leads to gaining their loyalty.

Payment Options

Ecommerce websites are of no use without having any payment option for your customer to complete their transactions. Offering them just a single payment option looks like a real naive business. Therefore, offering a suite of payment options where customers can have easy access to the payment mode with which they are comfortable brings in more orders while skyrocketing your sales.

Apparently, the list goes on with new requirements and new elements adding into the ecommerce website development world. However, updating and evolving while integrating the most important features help your ecommerce website to soar higher in the new horizon. Moreover, leveraging the best eCommerce agency india services, you can boost your business online.

2020 is here and with quarter gone it seems to be a turning point for the ecommerce industry. Seeking opportunities, small stores making their entries into the digital world, it is also crucial for these ecommerce stores to survive, emerge, sustain, and grow. But how do they achieve this, when they are naive to the online world. 

With the help of ecommerce website developers, merchants can launch estores easily and start reaching out to customers. But, with ecommerce marketing to be different from the traditional one, let us unveil here the most effective ecommerce marketing tips that help you to outrun your competitors. 

Content Marketing Strategy 

Without any concrete plan you can always end up into a pit hole. And nothing can work out. Therefore, an excellent content marketing strategy is crucial for every ecommerce business. Pen down a list of all methods or mediums you are planning to leverage to reach your potential customers. Whether it is through blog posts, social media posts, newsletters, videos or vlogs, you can simply utilize all. 

Make sure that you create a plan for a week or a month, and evaluate how content creation and distribution goes along. 

Email Marketing Campaign 

For effective marketing strategies, no doubt, email marketing is the nucleus because it remains one of the best methods for influencing your customers and persuading them to take action. Let your eCommerce web designer create enticing and amazing email templates and newsletters

No matter what, consumers always tend to open emails, even if it has little information or simple advertisements. Thus, using an email marketing campaign you can keep in contact with your customers, sharing information, and selling your products. 

Create Your Unique Content

Not to mention content is always a king when it comes to online marketing. And unique content plays a pivotal role as it always helps to create brand value. Regardless to say, great content always wins over the target audience and leads to high conversion for eCommerce. 

Personalization 

Today no one wants to spend money behind faceless companies. Thus, personalization is an excellent form of marketing. The idea is to brand your company using one or two people as the face of your company for giving gravity to your business.

When sending emails, address people with their names, send out videos and images of your employees, share your stories about how your company is trying to connect with the community, or how things are produced at your work unit. This also helps in giving a face to your brand. 

Contextual Marketing

Although contextual marketing has a lot of varied meanings, the real context is to use your marketing in various forms that connect with your demographics, putting the messages in the right places at the right time. 

User Generated Content

With user generated content, you never have to worry when you are running on a low budget or do not have time to invest in campaigns. User generated content is a healthy way to build connections with your customers and use the same for your brand value. HOW?

Asking your customers for reviews, feedback, or suggestions is a great way to bring in content and work on it, not only to improve your services but also to create and share stories with other potential customers. No doubt, customers’ photos, and videos are also great additions. 

Native Languages

Ecommerce stores not only look to sell items in their region but also strive to expand their boundaries by reaching out to customers all over the world. Just because you are somewhere in Africa that does not mean that you cannot sell your product to someone in Brazil where your customer only knows Portuguese. 

With the matter of fact, reach out to foreign customers with excellent translation features in your online store. Usually most eCommerce platforms like woocommerce templates and wordpress ecommerce offer translation settings, which ecommerce web developer can easily integrate so that you can reach people in other countries who don’t speak your language. 

Mobile Marketing

With 76% shoppers turning towards mobile shopping, it is obvious that you need to have your store running explicitly on Smartphone too. Off late, customers are looking more into mobile responsiveness for your store. They don’t want to browse through a different mobile friendly app store but are looking for your store that looks the same with easy browsing on hand devices. 

Thus, consider implying a responsive interface with the support of talented eCommerce website designer for your site so that your eCommerce store can easily transform for devices like tablets and smartphones. 

Local Branding and Marketing

Not required for all estores, but local branding and marketing is an inevitable ecommerce marketing plan for  online stores also having their brick and mortar stores in local areas. Working on your local branding and marketing plan, you can easily reach out to customers near your store leveraging the best of geolocation tools as well as local search engine targeting. 

Reduce Abandoned Carts

With an average cart abandonment rate being 69.57%, it is clear that most of the potential customers add products to the cart, only to drop out before they even reach out to the checkout process. 

Ecommerce web developer can easily create A/B testing and user experience testing tools that help to read your customer’s mind and their shopping behavior. Thus, utilize some of these tools and find the reason why your customers are abandoning the cart and figure out the solution behind it.

Launch Stores On Multiple Platforms

Not only in your store, but you can also sell items on other platforms. With facebook, amazon, ebay and esty opening up their gateways for small e-retailers, it is a win-win situation. eCommerce website developer can help you seamlessly launching your store on these platforms, which opens up opportunities for revenue streams and reaching out to new customers. 

This list does not end here, for ecommerce marketing strategies there is always room for addition and omission. As the technologies change, user’s browsing behavior change and customers’ tastes change, you too have to upgrade and create new plans to reach out and meet their expectations. 

The list is always growing…