Tag: eCommerce

As per projections, e-commerce revenue in India is anticipated to reach $62.3 billion by 2023. We stand on the brink of an e-commerce revolution poised to revolutionize how business proprietors and entrepreneurs promote and distribute their products. Observing how swiftly the world has transformed is fascinating, making nearly everything accessible online today.

Embarking on online sales in India is simpler than one might envision. There exists an array of platforms enabling the initiation of your online venture. However, the question arises: should you choose a marketplace or establish your own website from an eCommerce design company in India?

Irrespective of whether you’re a novice or a seasoned online seller, this guide will furnish you with a comprehensive understanding of the avenues available for selling your products on the internet. Even without experience operating a physical store, you can commence online product sales for a profitable outcome.

There are 2 ways to sell online.

• Sell Online on Marketplaces
• Sell on your website.

Selling Via Marketplace Or Own Ecommerce Store?

Although it’s excellent to sell in a small area of marketplaces like Amazon, Flipkart, Big Bazaar, or Pantaloons on one of the marketplaces, your brand will get little attention. Considering that most shoppers at the department store are not specifically looking for you.

Additionally, customers are more likely to recall that department store’s brand than yours, and of course, you are dependent on its policies.

On the other hand, running your own e-commerce website is more similar to running a stand-alone shop. You can create your own place, theme, and appearance based on your selling products. Developing a customer base is undoubtedly more difficult, but your brand and customer base are the only things that matter. Additionally, you come up with all the guidelines.

Both choices seem appealing. We’ve compared the characteristics of running your online eCommerce company in India and selling online via the marketplace to help you decide. In this manner, our comparisons will be accurate.

Customer base

Marketplace: The biggest USP of any marketplace is its ability to draw a sizable customer base. Clients approach you. You are cashing in on the trust that online shopping websites like Amazon, Flipkart, or eBay have built up. You are not required to run marketing initiatives or use social media frequently. You need to set up your seller account and wait for sales (and reviews) to start flowing in.  

Own an online store: You must work harder to draw customers to your online store. Your responsibilities suddenly include storytelling, branding, branding campaigns, Instagram presence, and SEO. However, the benefits are also greater.

Competition

Marketplace: In a marketplace, customers are frequently presented with temptations in the form of the goods of their rivals. Whether the sale comes from your store or one of your rivals, they want a sale. While SEO may not be a concern for you, it will be important to think about how to outrank your rival for eyeballs by ranking higher in the search engine results.

Own an online store: You can compete fairly by having your own online store. You don’t have to accept undercutting deals that make your rivals’ products appear more affordable. There isn’t any opposition. People frequent your shop because they like it and aren’t lured away by other goods once they’re there. And also an eCommerce web development company will also help you in website SEO for your website ranking.

Design flexibility

Marketplace: Since these have design limitations, listing your stuff there is simple. Although you can add pictures and descriptions, the main design follows the marketplace’s standardization strategy. Your company ends up being an afterthought.

Own ecommerce site: Creating your own website using a platform and a reputed eCommerce development company in India allows you a lot of design flexibility for the look and feel of the site. Your store and your merchandise are both yours. You can select from various layouts on most online store platforms. This is your greatest option if you’re trying to stand out in a crowded area.

Marketplace Vs. Own Ecommerce Store

Online marketplaces in India, like Amazon and Flipkart, are at the top of the list as global eCommerce sales increase. You can post your products on these marketplaces and directly engage with clients. Every marketplace has a different target market and pricing scheme. You must compare its features to pick the marketplace that fits your store and brand the best.

1. Selling on Amazon

Amazon, which began in 1994, is now the most successful online retailer in the world. More than quadrupling from 2014’s $88.99 billion to 2021’s $469.81 billion, Amazon’s net revenues are expected to continue their meteoric rise.

Amazon Prime members can access perks like free two-day shipping, video, music streaming, and more when they sign up. Most of its shoppers find it to be the best option available.

Amazon Selling Benefits

1. Reach

Because Amazon has a sizable user base and a presence in many countries, you will have a sizable audience to serve with your products.

2. Visibility

Due to the fact that many consumers browse products before making a purchase, Amazon gives product listings a lot of attention. One of the key elements of selling on Amazon is product listing.

3. Data

You may use the plethora of data Amazon offers about your customer base to increase sales and make better marketing decisions. You can use the wealth of customer data that Amazon provides to boost sales and choose more effective marketing strategies.

4. Returns & Delivery

The seller receives FBA (Fulfillment by Amazon) service from Amazon. In other words, Amazon will handle both your product shipping and customer service. Additionally, Amazon will handle the logistics for goods returns.

5. Branding

Using the popularity of the website among users to draw in new customers, you may use Amazon’s platform to develop your brand.

2. Selling on Flipkart

Flipkart Private Limited recorded income for the fiscal year 2021 of over 433 billion Indian rupees, according to a poll. Additionally, the e-commerce player saw a 25% growth in revenue from the prior year.

Flipkart, a niche player than Amazon and supports fewer vendors, is a fantastic place to conduct online business.

Flipkart Selling Benefits

1. Market Segmentation

Because Flipkart targets a particular demographic, it’s easier to draw in and keep the kind of customers you desire.

2. Visibility

Offering exceptional products will boost your brand’s exposure on Flipkart because the marketplace values thorough product descriptions.

3. Data

The data from Flipkart can help you make more informed marketing and sales decisions.

4. Sales

Many customers from nearby nations and India shop at your store thanks to Flipkart’s payment gateway.

5. Returns and Delivery

The shipping and return pickup will be covered by Flipkart. They also act as the customer service hub for your product.

6. Branding

By using Flipkart’s current customer base, you may raise brand exposure and foot traffic.

Creating Your Own Website

A poll revealed that 52% of the sellers only sold through their own website, 42% sold through an e-marketplace in addition to their website, and only 6% said they exclusively sold their products on e-commerce websites.

2020 saw more than 50% of repeat purchases across all categories going to private labels, per a different survey. In the cosmetics sector, approximately 75% of repeat sales were observed. Repeat purchase trends were similarly higher in the other categories—grocery, wellness, furniture, etc.

The benefits of selling your products on your own eCommerce development company in India are as follows:

The platform is yours: Although you will be in charge, setting up and maintaining an e-commerce website is far more expensive than selling your products on a marketplace.

No commission: Even in your own e-commerce business, selling things online will incur transaction costs for each sale, but after that, the profit on the products is all yours. Typically, commissions are set up for third-party websites where you sell your products. These commissions may even be paid to the third party before making any sales.

Deductions from Earnings: In addition to sharing a portion of your profits with the e-commerce platform you utilize, you should anticipate incurring various expenses. These may encompass subscription fees, referral charges, and more.

Analytical Insights: Rather than solely relying on the data furnished by your e-commerce platform, you can employ your analytics tools. Google Analytics, for instance, can assist you in pinpointing your top-selling items and most frequently viewed products, monitoring buyer behavior, and so forth.

Conclusion

There is no either/or situation here. Both selling on marketplaces and your own websites have advantages. They work quite well together and can increase revenues when utilized jointly. However, knowing your objectives can assist you in selecting what to do first. Knowing where you want to spend your time and money is always crucial.

Do you have a long-term or short-term goal? The more sensible course of action is typically to use a marketplace if the goal is only short-term. However, owning a website is your only option if you want to ensure your future and increase your part of the revenues.
If you want to start your online website, 9eCommerce can help. 9eCommerce is an eCommerce design company in India who helps you to make your own ecommerce website that will increase your ROI.

The growth of eCommerce has changed the landscape dramatically from buying to selling – and a new generation has emerged. e-Commerce or electronic commerce or digital commerce as we know that the buying and selling of products are happening on the internet, where consumers are getting, from the comfort of their homes, to access a whole variety of products at their disposal to choose from. Not just limited to small online retail websites, eCommerce also includes mobile commerce and other forms of digital commerce. 

Undoubtedly, eCommerce has revolutionized the way people shop, allowing for 24/7 access to products and services from anywhere in the world with an internet connection.

With the onset of the Covid-19 pandemic, many things changed for eCommerce and its value has emerged like anything and the shift has taken it in a new direction. Added to this, adapting to new technology, leveraging the expertise of eCommerce website developers, policy evolution, large customization and smart integration with high-end solutions for meeting users’ expectations has taken the eCommerce industry by storm. Surprisingly, now it is easier for businesses, with the help of any expert eCommerce web development company, to combine both online and offline processes together in order to leverage the maximum benefit out of these both channels.

So, let’s see the unprecedented eCommerce trends that can affect the eCommerce industry in the coming years.  

Increased Personalization 

As customers demand more tailored and personalized experiences, eCommerce businesses will aim to deliver this through a range of methods, including the use of big data and artificial intelligence. By providing tailor-cut customer communications, along with relevant discounts and engaging with customers through video content, you will be able to deliver an excellent shopping experience and boost customer loyalty. 

E-commerce online stores following this trend by investing in personalization tricks can really make the shopping experience an excellent one. This also includes creating customized email messages or providing relevant information according to the customers’ interests. Check on a reliable eCommerce development company in India to get going with this trend ahead of your competitors. 

The Rise of Voice and Visual Search 

With the increasing popularity of voice-controlled devices such as Amazon Alexa and Google Home as well as apps like Google Lens, voice search and visual search will become more prevalent in eCommerce.

Voice search is a feature where the search results pop up just by the voice inputs without the buyers adding anything manually. Similarly, visual search is a feature where inputs for search results happen through visual inputs like photos or cameras. Both visual as well as voice search will contribute immensely to the eCommerce future growth and will enhance buying convenience for customers. There is no doubt that applications like Google Lens or Image Search features of Google and devices like Google Home and Amazon Alexa help to search for items or information easily using visual and voice inputs. So, why not check an expert eCommerce company in India to upgrade your eStore to this trend. 

Increased Use of Chatbots 

Chatbots will become more sophisticated, offering customers real-time support and assistance during their online shopping experience. Chatbots, much like in-store sales associates or online sales executives, would interact with online shoppers to address their queries in real time. With the changing shopping scenario, we can see that today’s buyers are looking to finish their shopping in just a few clicks, and if they are not able to, they just get frustrated. This is where a chatbot can step in and save the sale. 

These chatbots stand by 24/7 offering real-time services and addressing queries to deliver solutions without the users needing to wait for answers to their questions from a customer care executive. Whether you would love to add or not, just go for it with the support of your eCommerce development services or any trusted eCommerce website service in India to see how it will change your business scenario. 

The Adoption of 5G Technology 

This trend of 5G technology will spread like a wildfire as it brings faster and more reliable internet connections, improving the overall eCommerce experience for customers. 5G technology offers faster data speeds and lower latency compared to previous generations of mobile networks, and hence can lead to faster loading times for e-commerce websites and apps, improving the customer experience and reducing the likelihood of abandoned carts.

This new-age technology can also improve delivery times for e-commerce businesses by enabling real-time tracking of packages and facilitating the use of drones for delivery. It can help e-commerce businesses improve their operations by enabling the use of automation and robotics, such as automated warehouses and self-driving delivery vehicles. Moreover, e-businesses will have access to large amounts of data in real time, allowing them to make more informed decisions and respond to customer needs more quickly. 

The Growth of Influencer Marketing

This marketing style involving influencer will continue to grow in popularity, with businesses partnering with influencers to reach new audiences and promote their products. Influencer marketing can be highly beneficial for online stores as it helps to reach a wider audience and gain exposure to potential customers who follow the influencer. By partnering with influencers who have a large following within their niche, eCommerce businesses can target their marketing efforts to a more relevant and engaged audience.

As influencers have built a level of trust and credibility with their followers, by partnering with them, your eStore or online business can tap into that trust and credibility, leading to a higher likelihood of conversions. Overall, influencer marketing can enable e-commerce businesses to build brand awareness, drive sales, and increase the trust and credibility of their brand among their target audience. 

The Rise of Sustainable E-commerce 

Consumers are becoming increasingly conscious of the environmental impact of their purchases, and eCommerce businesses will look to incorporate sustainable practices and eco-friendly products in response. 

According to Rob van den Heuvel, Sendcloud: In 2023, sustainable commerce is finally going to beat fast commerce! The new generation buyers’ attitudes towards a more sustainable living have changed dramatically in the past years, and therefore they are more inclined towards doing business with online stores that stand for environmentally friendly products or who work to reduce the carbon footprints on the planet earth. 

Along with the above-mentioned Top 6 eCommerce trends, let’s get our hands on the other added trends that are not to be missed. 

Mobile-First Focus 

With the majority of online shopping now taking place on mobile devices, eCommerce businesses will prioritize their mobile experience over desktop. Therefore, get your eStore design upgraded to mobile-friendly with help of an eCommerce design company in India for an excellent user interface and experience for mobile shoppers. 

The Growth of Subscription Services 

Subscription services, where customers pay a recurring fee for regular deliveries of products, is set to grow in popularity, particularly in sectors such as medicines and fashion. Not limited to this, the subscription services, such as monthly delivery of household items, will also continue to grow in popularity as consumers look for convenient and cost-effective ways to purchase products.

Furthermore, as customers get used to the service and the quality provided, they would love to stick to the service provider or a company for their essentials and other requirements. So, without waiting integrate this trend into your estore with the help of experienced eCommerce website developers.

The Emergence of Augmented Reality and Virtual Reality 

Augmented Reality (AR) and Virtual Reality (VR) technologies will become increasingly prevalent in eCommerce, allowing customers to experience products in new and innovative ways. So, why not take full advantage of this by partnering with eCommerce agency in India and be ahead of the competition. 

Artificial Intelligence (AI) and Machine Learning (ML) 

AI and ML will play an increasingly important role in eCommerce, helping to personalize the customer experience, optimize marketing and advertising, and streamline operations. AI and ML are going to take eCommerce to the next level, so therefore, it is important to be ahead and know how you can leverage these into your online business with the help of advanced eCommerce website service in India to provide futuristic solutions to your customers. 

Omnichannel Retail

As customers expect a seamless shopping experience across all channels, retailers will look to integrate their physical and online presence to create a truly omnichannel retail experience. If you are having just a physical store, then it is high time that you create your online business taking support from eCommerce website service in India. 

On the other hand, if you have just an online presence, then build a physical store for providing that seamless shopping experience to your customers over different channels. 

The Growth of Social Commerce

Social media platforms will continue to play a key role in eCommerce, with businesses leveraging these platforms to reach customers and sell products directly through social media channels. So, don’t ignore the importance of social commerce but try to expand your business by leveraging this trend for your business benefits. 

In a Nutshell,

These trends indicate that the future of e-commerce will be characterized by increased personalization, mobile-first experiences, and a growing focus on sustainability and customer convenience. Just don’t ignore these trends, but get a heck of a lot of these trends and take a leap into the future.

eCommerce is growing massively and in the coming years, it is no doubt that mCommerce will soon take up the traction seeing its growing usage and demand. Wondering what does this m-Commerce refer to. Then let’s just brief you on mCommerce, its various benefits, its rise in India, and how you integrate the same for your business growth. So, let’s begin with 

What is mCommerce?

mCommerce is yet another term for mobile commerce. Putting in simple words, we can say that any shopping carried out on a mobile device like a smartphone is referred to as mCommerce, whereas eCommerce involves shopping online through a laptop or a desktop. It is said that mCommerce is soon to be next-generation wireless eCommerce that needs no wire and plug-in devices. An eCommerce agency in India profoundly advancing in this arena delivering high-end mCommerce development services.

Additionally, thanks to a range of advanced technologies, m-Commerce is seemingly going to burst into the mainstream with Gen Z already used to it. And if you are keen to enter this market then get in touch soon with your eCommerce web development company for moving to mCommerce. Well, before that… 

Let’s quickly walk you through the benefits of Mcommerce

Major Benefits of Mobile Commerce

• Better Online Shopping Experiences
• Business Growth Becomes Stable
• Easy Platform for Payments
• Omnichannel Shopping Experiences

Better Online Shopping Experiences

Customers spend most of their time on mobile devices from browsing social media sites to checking on new items to shop. And, providing the facility online makes it easier for both the customer to quickly place the order and the business to not lose the customer. Additionally, mobile devices are easily accessible, hence, consumers prefer to continue what they are doing on the mobile device rather than switching to a desktop or laptop. Moreover, mCommerce provides quick communication channels like SMS, chat, or web push notifications. Not just limited to this, with GPS and WiFi on mobile devices, mobile commerce enables businesses to easily access consumer locations and help businesses to provide a personalized shopping experience. Hence, mCommcerce empowers businesses to offer a better online shopping experience. 

Business Growth Becomes Stable

As consumers are already directly dealing with businesses or making transactions using mobile devices like smartphones, m-commerce is not new. And with more users opting for the mobile platform, it is sure to stay in the mainstream. Moreover, with the rise in mobile apps, and advanced mobile technologies, there is no stopping for mobile commerce growth. Dexterous in the latest mobile technology, eCommerce web developers bring you effective mCommerce solutions. Hence, with the growth of the mobile user base, there is no looking down as businesses can see the surge in their revenue growth. 

Easy to Pay Platform

Think about the last time you made a payment through a mobile wallet. Recently, you have seen the upsurge of mobile wallets like Google Pay, Apple Pay, Paypal, UPI, and PayTm and they are widely spreading and most preferred among the masses. Mobile commerce makes it easier for shoppers to make payments through their mobile wallets, offering an easy-to-shop with just a one-click purchase experience to buyers. The hassle-free navigation and finding products on mobile screens and shopping online directly on the mobile device, is going to increase the sale of your online stores. Hence, undoubtedly, mobile commerce is here to stay as it is not just a simple-to-pay platform for consumers but also a new fruitful channel for businesses to grow their sales. 

Omnichannel Shopping Experiences

Providing the ease of shopping facility both in-store and online is referred to as omnichannel shopping. Being omnichannel, you can offer the facility of shopping both offline and online across various channels. Moreover, as mobile devices have become an integral part of our lives, mobile handsets have become the crucial touchpoint of businesses. 

Want to Get Started with Mobile Commerce?

If you are wondering how to get started with mobile commerce for your business, then here is your solution. You can easily harness the untapped market of mCommerce with the help of an eCommerce website service in India. However, before getting the resources, just work out the below steps for getting more hold in your mCommerce. 

• According to your business products and services, understand what your target audience. 
• Equip yourself with the right platform or ask eCommerce agency in India
• Hire eCommerce website developers
• Craft an intuitive mobile responsive experience with skilled eCommerce website developers
• With the help of eCommerce design company in India explore Progressive Web Apps (PWAs) 
• Build an efficient app leveraging the skills of eCommerce companies in India.
• Check, analyze, monitor, and optimize the m-site accordingly. 

In a Nutshell,

By advancing your business to cater to both e-commerce and m-commerce, you can provide a seamless shopping experience to your customers, making it easier for them to engage on any platform and buy from you. Hence, mobile commerce provides an exceptional marketplace, matchless market potential, and greater sales efficiency. And if you are looking to expand your business to reach mobile user audiences, then an eCommerce development company in India can help you. So, don’t miss out to grab the growing mCommerce market opportunity and be a leader in the industry.

Want to increase conversion rates on your product page? Having tried different ways and still not able to find the right way is what most online store owners face, when it comes to product pages. Nailing a pitch perfect product page is crucial for boosting the conversion rates. Although, an arduous task to get your product page right, with some simple hacks and effective ways you can do it. And if you are still in the dilemma, whether to go for it or not, then get insight from a reliable eCommerce web development company for all your support. 

Not wasting much of the words, let’s see how you can inspire your customers to buy your products and drive them to shopping carts increasing the conversion. 

Table of Contents

• Enhance Site Speed
• Display High-Quality Product Pics
• Build Trust Factor with Customer Reviews
• Declutter and Give Room to Breath
• FAQS – Primary & Important to Educate
• Don’t Miss Mobile Customers
• Add Trust Badges

Enhance Site Speed

With so much on their plate, customers are always in a rush. And, with the site taking time to load, none of them have patience to wait. Therefore, to keep your customers in tact with your site, improve the site speed. Google research states that 57% customers from mobile drop away due to poor loading as it takes the site to load more than three seconds. This is the big issue to resolve first. 

Expert eCommerce website developers can help you check your site’s technicalities, and resolve the bugs that may hamper the site speed. Decreasing loading time can help in a big way to retain the users who came looking for products, and may also turn them into potential buyers. 

Display High-Quality Product Pics

One of the best ways to boost conversion on your product page is to feature high quality, large, crisp and high resolution images. It is just a simple concept which every online store can follow to boost the sales. However, if you are not able to figure out how to get those high resolution images, ask for an eCommerce website service in India that helps amplify those images bringing in more clarity. 

Clear images of products with proper description helps customers to make decisions quickly. Moreover, they can see the item they want to buy with clarity along with the specifications which gives them proper knowledge about the product they want to buy. Therefore, it’s crucial to make your product images as clear as a crystal. 

Build Trust Factor with Customer Reviews

Who says word of mouth is just left for traditional marketing strategy. It still stays fresh and workable for online stores too. Research shows that 95% of customers buy products online after checking on the customer reviews or the referrals from their friends and family. Showing your real customers reviews on your product pages aids in building trust and loyalty along with creating the trust factor in your potential customers. This makes the purchasing decisions easier for the buyers. 

Declutter and Give Room to Breath

Already with lots of things going around, people are turning towards simple things. And, no doubt, big brands like Nike, Apple, and many more have given rise to minimalistic design which consumers are appreciating. Moreover, they are looking for the same when it comes to online shopping. Therefore, it’s time to remove the clutter from your site by eliminating all the unnecessary elements that exist on the product page.

Revamp and redesign your product pages seeking guidance from a professional eCommerce design company in India for the best output. A clutter free, soothing and simple design enables your customers to focus on the product and also boosts conversion rates. 

FAQS – Primary & Important to Educate

Usually customers have a lot of queries and doubts when they come on to any site for purchasing. Giving them clarity and short answers for their most common queries and frequent questions, is a quick way to help them find solutions without any timeline in reaching you or waiting for your response. It is worth the investment as you connect to your customers, solve their problems and convince them to buy the product. 

Providing answers right on the product page as you already know what your customers may be looking for is an absolute way to improve your conversion rates. Also you can create a fully responsive FAQs page answering all your customers’ doubts with the help of eCommerce website developers. 

Don’t Miss Mobile Customers

Research studies state that compared to 2019, in 2022 there will be a quadruple increase in mobile customers as the shift from laptop to mobile is seen dramatically. Therefore, to tap that market and increase your customers ratio, no doubt, you have to enhance your product pages to be more mobile-friendly. Primarily, experienced mobile web developers from trusted eCommerce Company in India, can help you craft mobile-friendly product pages. 

Also, firstly, to improve the mobile conversion rate, ensure that your products on your online store should not only be viewed and purchased on desktop but also should be purchased on your mobile site. 

Add Trust Badges

If you want to encourage people to purchase your products, you need to assure them that their personal details are safe in your hands. With growing online shopping, use of the internet, communication and personal banking, people directly or indirectly unveil their information. Owing to this, they are, at times, prone to data breach, cyber theft, or credit card fraud. Therefore, it is crucial to provide them with a secure buying environment on your site. 

Having trust badges and strong security, builds trust and gives them assurity that they can purchase products on your store securely. And, this definitely adds to your conversion ratio. 

Product Page – Can Break or Make Sales

Neither the list is complete nor there is any perfect way to bag in those conversions. Every conversion rate expert says that there is no right way. It all depends on various factors. So, rather than trying nothing and just waiting for a miracle, it is better to do something. Try these 7 proven strategies shared above, and you should be on the pathway to optimizing your product pages and growing bundles. If still not able to get the results then get support from the most reliable eCommerce agency in India. 

In the End,

Not just limited to these hacks, there comes a bundle of other tips too to try out for increasing the conversion on your product pages. And fortunately, a trustworthy eCommerce development company in India can help you implement these tips effectively. Giving the best experience on your product pages to your customers along with surprising them with new deals has always been fruitful. So, don’t just wait for your customers to reach you but rather make your product pages so efficient that you pull in your potential customers. BINGO!!!