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Want to order a grocery item to stock your empty refrigerator, or want to buy a T-shirt for your favorite soccer match in the city, or just want to book a table at a famous restaurant as you have a blind date today, get them done all just at your fingertips. Well, you know how you do that. Obviously, at the touch of your smartphone screen you carry out ‘N’ number of things, not only meeting your requirements but also setting forward plans to live your dreams.

And more such things are possible due to the advancement in API economy which has definitely impacted the way eCommerce businesses are moving forward today.

Dumbstruck about APIs, don’t be, as only few people are acquainted with the term. Though APIs may sound complicated, they’re not. If you know best to leverage the potential of these powerful business drivers, you can gain an edge over increased productivity, cost savings and rapid innovation.

APIs are like the support systems for the eCommerce businesses and pave the way to the successful digital transformation, with a transition from monolithic IT systems towards microservices architectures that are straightforward, reliable, and agile.

Smartphones using smart technology interact with us providing us all the required details we want leveraging the best of the user interface. And using our senses we try to understand and decode what is presented to us. As the user interface is for users, similarly, API – application programming interface is the same thing, but for machines. The major difference is it is especially for machines, in a layman style, the APIs help systems to communicate with each other effectively.

As computers cannot communicate as humans, they need a varied kind of interface where they can share information. Depending on their usage and development, they are differentiated among two sections – PROVIDERS and CONSUMERS.

What are API Providers?

As the name goes, API providers are the ones who offer APIs. Picking up a distinctive functionality within an app, website or a company’s IT infrastructure, they turn it into service. This is then posted on the developer portal for their support providing all the required reference documents, files and downloads that can assist in making the API work. There are certain reliable BigCommerce API development companies that normally provide such support services.

What about API Consumers?

On the opposite edge, API consumers are ones who use APIs. They simply build applications and later install APIs within them. For e.g., you want a payment functionality into your eCommerce app. You may crumble down like building the one rather you can leverage the best of payment gateway applications just by a simple code. Normally, Bigcommerce app development agencies fall into this section.

Wondering! How do API providers and API consumers work together?

On a single platform commonly called a Contract, which acts mostly as an electric socket, both providers and consumers carry out the complete in and out process. However, let us first see different APIs. With core APIs highly beneficial for Magento custom application development, the basic two distinct APIs are

Public APIs

APIs available to general use – the public is generally referred to as Public APIs. Normally, these are the ones that we use numerous times a day such as from booking flights to checking the weather, updating Facebook to checking the latest scores. These are just a few popular APIs from the huge gamut out there on the web.

Private APIs

Private APIs are the ones that are quite specific and useful from a business viewpoint. Usually, eCommerce developers build them for their customers who quote for customized solutions. Most of the eCommerce estores are up with private APIs. Surprisingly, Shopify app development services primarily work on customized APIs for unique business needs.
With web APIs the most common, they are further differentiated according to their architecture, which is more of a technicality, which we will learn further. However, let us quickly get enlightened on API economy.

What is API Economy?

The API economy is nothing but an environment where all APIs – API providers, API consumers connect, network and work via the internet.
As mentioned above the varied architectures of Web APIs, here come from the two major ones.
Monolithic and Microservices architectures exist in the eCommerce ecosystem.

Four major differences between Monolithics & Microservices
  • Monolithics
  • Quite complicated
  • More Agile
  • Unscalable
  • Slow to Process
  • Not Agile
  • Microservices
  • Easily manageable
  • Resilient
  • Powerful and scalable

Have not yet joined the league of microservices, most of the eCommerce companies are still working on Monolithic IT architectures which fall back due to a lot of loopholes and inefficacy.
They are usually messed up, tangled, over-stressed and chaotic. They run through dead-pools with overlapped services, making it the worst option.
Microservices, on the other hand, has a pile of benefits with cloud technology as its base. Figuratively, Monolithics are disassembled into a compilation of independent services that are deployed, developed and maintained uniquely providing a clear picturesque.

What Makes Monolithics less preferable?

Complicated Processes

Like a whirlpool of dust, it is too murky with complicated coding that no single ecommerce developer or a group of Bigcommerce app development agencies can understand its complete structure. When some issue arises, they exist till the end, with nobody able to dissolve it.

Inexpansible

With evolving trends and requirements, ecommerce businesses need to scale higher, with their IT systems required to grow simultaneously. However, monolithic architectures fail in scaling due to conflicting resource requirements on various modules.

Slower

Massive ships take time to sail and so as immense structures of monolithics that take time to change. In a case of sudden change, or in a scene of adversity, the architecture fails for even a subtle change leading to disaster.

Lacks Agility

In the eCommerce world, companies are constantly changing and evolving to meet the various needs of customers and in such situations, monolithic architecture turns out to be a huge burden with no agility. Usually, innovating and changing is a bit slower, stressful and more of a torture.

On the contrary, microservices take away much of the limitations and provides upper hand overcoming the shortcomings.

Let us see why microservices are at higher benefits.

Scalable

With varied services on various independent nodes, specific service is easier to scale up or down as required without any massive changes in the whole architecture.

Simple and Manageable

Structure segregated into smaller chunks makes it manageable and easily understood by a group of shopify/magento/Bigcommerce developers or outsourced completely to eCommerce Application Development Company, reducing the cost of both infrastructure and staff. Big thanks to SLAs.

Resilient

Simplifying IT systems and structures lead to greater stability. Failure at a single point can be easily noticed and rectified before it damages the whole system.

Agile

When it comes to integrating a new system, feature or functionality, microservice architecture is hassle-free, flexible, and simple. Just in few days a product or feature can be created without wasting months.

eCommerce API Economy – How Do APIs Make Money for You

In the present scenario with new technologies growing, API economy brings in a catalytic change in eCommerce and ignoring them is like pouring out profits directly to your competitors.

Streamlining the various IT systems and nixing various smaller modules, and restructuring and rebuilding using microservices, you can once again start fresh regaining more than before harnessing the potential of various tools available.

Putting things aside, let’s see the various benefits of microservices in an API economy that help you make more money
  • Savings money on staff and infrastructure
  • Stable and reliable
  • Meets deadline and nix downtime to market
  • Allows to partner with other companies
  • Complete hawk’s eye view of your consumers and their behavior
  • Little time to acquire and integrate with other systems

Scanning the overall picturesque of API economy, you can sense what huge returns you can garner leveraging their latent potent and if you are looking for undulating assistance for utilizing the best of the the eCommerce API economy, BigCommerce custom app development agency can be your best partner.

E-commerce web designers always look forward to introduce new features that can help portals sell products online with a strong focus on inventory. The display to shoppers, the catalogue of products, the pricing and the promotions need to be spot on to entice the intended market.Several platforms like WooCommerce and Shopify are making it easy for several online portal process. But site owners can still pick up useful options to optimize the store’s ability to reach customers.

Here are top 6 ecommerce website features that can boost sales of the store, like no other:

Icons that display trustworthiness should be used: Buyers never purchase stuff when the site is deemed untrustworthy. Hence site owners should primarily secure their website.  Cyber security is a major concern for shoppers these days. E-commerce website designers hence focus on making their site secured and robust. And the icons of trustworthiness are useful in assuring buyers that their transactions are safe. Online shoppers can keen to buy goods from secured websites and trustworthy icons ensure that the sites are indeed secure and safe. The security badges like VeriSign and Truste are popular on many sites and prove that the sites are not misleading on any count of security. Ecommerce website designers are expected to use these badges only when there is a connection with the site’s security with them.  

Use video demonstrations: Consumers love videos and is supposed to be biggest return on investment medium compared to all other marketing approaches and tactics. eCommerce web developers and eCommerce website designers have managed to incorporate videos in several portals to leverage on the returns. Recent reports have always mentioned a huge increase in engagement and interest in sales. Videos also attract a lot of consumers who watch the content instead of reading about it. Product demonstration videos on their applications are a huge hit in several e-commerce stores.

It makes sense that combined with product listings, there are handy videos that showcase the usability and utility of the product precisely. The placement of a décor element in the kitchen, living room, office, and even bathroom can tell people how it would look in a particular space. eCommerce website developer do not leverage video demos for clothing or fashion but have used them extensively in other domains.

Boost in speed and performance: A slow eCommerce website is detrimental to its own interests as it creates an undesirable shopping experience since online shoppers are impatient in making their purchases. They are willing to wait for a couple of seconds before they abandon the site altogether. Check out Pingdom to learn about your website loading times and optimize the site itself. eCommerce web developers need to get the portals in order in terms of speed and performance for best results.

Use of Responsive Design: A mobile responsive design is highly important to boost sales. Users of all sections and ages have now evolved in mobile usage, and now utilize several mobile gadgets of different dimensions and sizes. Responsive design ensures that your original site need not be shrunk down to fit in with the mobile device. The minimal design works ideally for all mobile sites and is accommodating to all users.

Incorporate Advanced Search Options: Portals are effective when the navigation is simplified and shoppers can drill down to meet specific needs. Sites should use features that do not force users to retrace steps through navigation but should be able to reach categories easily. With advanced search options, sellers can entice buyers with an efficient way of exploring different products and categories.

Quantity and Display of User Reviews: Visitors are somewhat hesitant to make purchases since they do not actual visible proof about the sales as well as the quality of the product. Brands need to be vouched for by previous purchasers and if that is not visible, not many buyers make an attempt to make a purchase. Ecommerce website developers integrate user reviews and ratings properly with equal importance to every review and then take note of the quantity of good reviews. The conversion rates receive a huge fillip with the mention of user reviews. Search engines even aggregate user data and reviews so it helps to get these reviews front-and-centre on product pages.

Conclusion : Although ecommerce web designer ensure that the eCommerce platform will help you out in placement and retaining value of the products on display, make sure that your portal has enough features that can boost loyalty and sales into your site. 

These tips help you boost your sales  If you need more information about eCommerce website feature you can get in touch with us via email or phone.

eCommerce is an extremely important industry.  A recent study conducted forecasts double digit growth for the industry until 2020.  This will mean that eCommerce sales will surpass a whopping $4 trillion by 2020.  Can you think of any other industry that is expected to have the same potential?  This is the reason that has made eCommerce exciting and has attracted intense competition in the industry.  This warrants for you to stay updated with the trends in the industry.  In this blog post, we would like to speculate about the most significant trends that are going to dominate eCommerce for the rest of 2019.

  1. Logistics: Being eCommerce web developers, we get many customers who ask us to establish a niche for them.  However, there aren’t many differentiators left in the industry except for logistics.  Yes; we are talking about shipping times and delivery. Now that we are talking about logistics, let’s talk about the industry leader.  Amazon prime is already offering one or two-day free shipping. There have been faster, though. A thermometer was delivered in eight minutes and an ice-cream in mere nine minutes.  Amazon has come up with standard one-hour delivery for over 8000 Amazon prime members in certain regions. Other stores are only going to catch up. This battle is going to intensify in the rest of the months.
  2. Voice Search: Another trend that our team of eCommerce website developers has noticed in the recent past is that of voice search.  Many eCommerce platforms are innovating with voice search.  Google’s Home and Amazon’s Echo have become popular, and these voice platforms (along with many others) are being used to shop digitally.  The increasing use of these devices to complete purchases is not just about building sales. It is now turning out to be a tool of building customer loyalty.
  3. Internet of Things (IOT):  The rise of IOT is not hidden from anybody.  Companies, especially in the eCommerce space, are big on internet of things.  In the recent times, smart toasters, smart bathroom fixtures, and even smart luggages have been released.  The interesting point is that everything that can be connected to the internet can be a point of sale system.  Can you imagine smart devices like toasters and refrigerators being used to push special offers and advertisements?
  4. Artificial Intelligence and Machine Learning: The rising power of AI is becoming a major contribute to eCommerce.  Machine learning is already being used in the industry. An example of that is product recommendations and the new improved search functionality.  These technologies will be improved significantly in the near future. The same technology is also assisting with conversational agents for customer service.  At this point, these conversational agents are managing only basic conversations. However, the technology will soon be able to manage with complete tasks that can include resolving problems and assisting with transactional functionality.
  5. Mobile Checkout:  We are eCommerce web designers and design many mobile checkouts and payment systems.  This has brought about a dramatic change in the way people shop.  Today, there are tons of different platforms for mobile payment. Some of the top platforms include Google Pay, Apple Pay, and more.  This is going to increase further and will help with increasing sales through the mobile platform.

Let us know if you can think of any other trend.  Moreover, if you need help from eCommerce web designers or developers, we will be able to assist you with that.  Contact us .

We are eCommerce web developers and designers, and see many bricks-and-mortar stores open up an online location on a regular basis.  This approach is pertinent as your customers are now spending most of their time online.  Therefore, small and large businesses are focusing their sales and marketing strategy on the online marketplace.  Apart from the reach, having an online store levels the playing field for all companies. It provides equal opportunity to every player, and your success depends on how well you use the platform.

Because of the increasing number of eCommerce stores, marketing has gained prime importance. By marketing your store well, you can garner more customers on the website.  Moreover, they will spread the word and further increase your reach.  Here are some marketing tips that will help you take your eCommerce store to the next pedestal:

  1. Social Media: In today’s times, social media garners a special importance in every business’ marketing strategy. It provides a huge reach and a window for well thought-of marketing activities.  The question may be about the platform that will be used.  We insist that you create multiple accounts on different social media platforms. This will ensure that you will reach a wide audience base.  Moreover, social media provides strong analytics and that will tell you which platforms and messages are working for you and which ones aren’t.
  2. Automated Email: Being eCommerce website developers, we run into various online merchants who believe that email is a thing of the past. It is one of the oldest forms of online marketing. However, it has not lost its effectiveness in all these years. There is high likelihood that when someone receives an email, they will open it and read it.  Therefore, email should be used to influence customers and give them an incentive to buy products.  Moreover, regular emails will also ensure high recall for the products.
  3. Loyalty Programs: Returning customers are very important for your business. Loyalty programs reward customers to increase the frequency of their purchase with you.  eCommerce website designers can help you embed such loyalty programs in your scheme of things. This way, you will be able to promote your loyalty program right on your program. One reason why loyalty programs are so popular is because they are mutually beneficial.  On the one hand, they benefit customers and on the other hand; they help businesses gain repeat business from customers.
  4. Personalization:  This is another field where eCommerce web designers can provide tremendous support to you.  Today is the world of personalization, and properly executed eCommerce codes can help you get on top of this trend. By being able to personalize the shopping experience for every visitor to your website, you are increasing their chances of giving you more sales. There are multiple examples of personalization in the field of eCommerce. Take the case of Amazon. Amazon provides suggestions to buyers on the basis of their past purchases. This way, you have suggestions ready for you and you don’t have to think of what to read next.  Same is the case with Netflix too.
  5. Original Content: Last but not the last; original content is absolutely imperative for your business. Your team of eCommerce web designers will develop great design for you, but its success will depend upon the originality of content. There’s a lot of content available on the internet, but it is important to stay away from plagiarism. It will not hold you in good stead.

These tips will be able to help you market your eCommerce business to potential customers. If you need help of eCommerce web designers, you can get in touch with us via email or phone.