Category: eCommerce

E-commerce web designers always look forward to introduce new features that can help portals sell products online with a strong focus on inventory. The display to shoppers, the catalogue of products, the pricing and the promotions need to be spot on to entice the intended market.Several platforms like WooCommerce and Shopify are making it easy for several online portal process. But site owners can still pick up useful options to optimize the store’s ability to reach customers.

Here are top 6 ecommerce website features that can boost sales of the store, like no other:

Icons that display trustworthiness should be used: Buyers never purchase stuff when the site is deemed untrustworthy. Hence site owners should primarily secure their website.  Cyber security is a major concern for shoppers these days. E-commerce website designers hence focus on making their site secured and robust. And the icons of trustworthiness are useful in assuring buyers that their transactions are safe. Online shoppers can keen to buy goods from secured websites and trustworthy icons ensure that the sites are indeed secure and safe. The security badges like VeriSign and Truste are popular on many sites and prove that the sites are not misleading on any count of security. Ecommerce website designers are expected to use these badges only when there is a connection with the site’s security with them.  

Use video demonstrations: Consumers love videos and is supposed to be biggest return on investment medium compared to all other marketing approaches and tactics. eCommerce web developers and eCommerce website designers have managed to incorporate videos in several portals to leverage on the returns. Recent reports have always mentioned a huge increase in engagement and interest in sales. Videos also attract a lot of consumers who watch the content instead of reading about it. Product demonstration videos on their applications are a huge hit in several e-commerce stores.

It makes sense that combined with product listings, there are handy videos that showcase the usability and utility of the product precisely. The placement of a décor element in the kitchen, living room, office, and even bathroom can tell people how it would look in a particular space. eCommerce website developer do not leverage video demos for clothing or fashion but have used them extensively in other domains.

Boost in speed and performance: A slow eCommerce website is detrimental to its own interests as it creates an undesirable shopping experience since online shoppers are impatient in making their purchases. They are willing to wait for a couple of seconds before they abandon the site altogether. Check out Pingdom to learn about your website loading times and optimize the site itself. eCommerce web developers need to get the portals in order in terms of speed and performance for best results.

Use of Responsive Design: A mobile responsive design is highly important to boost sales. Users of all sections and ages have now evolved in mobile usage, and now utilize several mobile gadgets of different dimensions and sizes. Responsive design ensures that your original site need not be shrunk down to fit in with the mobile device. The minimal design works ideally for all mobile sites and is accommodating to all users.

Incorporate Advanced Search Options: Portals are effective when the navigation is simplified and shoppers can drill down to meet specific needs. Sites should use features that do not force users to retrace steps through navigation but should be able to reach categories easily. With advanced search options, sellers can entice buyers with an efficient way of exploring different products and categories.

Quantity and Display of User Reviews: Visitors are somewhat hesitant to make purchases since they do not actual visible proof about the sales as well as the quality of the product. Brands need to be vouched for by previous purchasers and if that is not visible, not many buyers make an attempt to make a purchase. Ecommerce website developers integrate user reviews and ratings properly with equal importance to every review and then take note of the quantity of good reviews. The conversion rates receive a huge fillip with the mention of user reviews. Search engines even aggregate user data and reviews so it helps to get these reviews front-and-centre on product pages.

Conclusion : Although ecommerce web designer ensure that the eCommerce platform will help you out in placement and retaining value of the products on display, make sure that your portal has enough features that can boost loyalty and sales into your site. 

These tips help you boost your sales  If you need more information about eCommerce website feature you can get in touch with us via email or phone.

eCommerce is an extremely important industry.  A recent study conducted forecasts double digit growth for the industry until 2020.  This will mean that eCommerce sales will surpass a whopping $4 trillion by 2020.  Can you think of any other industry that is expected to have the same potential?  This is the reason that has made eCommerce exciting and has attracted intense competition in the industry.  This warrants for you to stay updated with the trends in the industry.  In this blog post, we would like to speculate about the most significant trends that are going to dominate eCommerce for the rest of 2019.

1. Logistics: Being eCommerce web developers, we get many customers who ask us to establish a niche for them.  However, there aren’t many differentiators left in the industry except for logistics.  Yes; we are talking about shipping times and delivery. Now that we are talking about logistics, let’s talk about the industry leader.  Amazon prime is already offering one or two-day free shipping. There have been faster, though. A thermometer was delivered in eight minutes and an ice-cream in mere nine minutes.  Amazon has come up with standard one-hour delivery for over 8000 Amazon prime members in certain regions. Other stores are only going to catch up. This battle is going to intensify in the rest of the months.
2. Voice Search: Another trend that our team of eCommerce website developers has noticed in the recent past is that of voice search.  Many eCommerce platforms are innovating with voice search.  Google’s Home and Amazon’s Echo have become popular, and these voice platforms (along with many others) are being used to shop digitally.  The increasing use of these devices to complete purchases is not just about building sales. It is now turning out to be a tool of building customer loyalty.
3. Internet of Things (IOT):  The rise of IOT is not hidden from anybody.  Companies, especially in the eCommerce space, are big on internet of things.  In the recent times, smart toasters, smart bathroom fixtures, and even smart luggages have been released.  The interesting point is that everything that can be connected to the internet can be a point of sale system.  Can you imagine smart devices like toasters and refrigerators being used to push special offers and advertisements?
4. Artificial Intelligence and Machine Learning: The rising power of AI is becoming a major contribute to eCommerce.  Machine learning is already being used in the industry. An example of that is product recommendations and the new improved search functionality.  These technologies will be improved significantly in the near future. The same technology is also assisting with conversational agents for customer service.  At this point, these conversational agents are managing only basic conversations. However, the technology will soon be able to manage with complete tasks that can include resolving problems and assisting with transactional functionality.
5. Mobile Checkout:  We are eCommerce web designers and design many mobile checkouts and payment systems.  This has brought about a dramatic change in the way people shop.  Today, there are tons of different platforms for mobile payment. Some of the top platforms include Google Pay, Apple Pay, and more.  This is going to increase further and will help with increasing sales through the mobile platform.

Let us know if you can think of any other trend.  Moreover, if you need help from eCommerce web designers or developers, we will be able to assist you with that.  Contact us .

We are eCommerce web developers and designers, and see many bricks-and-mortar stores open up an online location on a regular basis.  This approach is pertinent as your customers are now spending most of their time online.  Therefore, small and large businesses are focusing their sales and marketing strategy on the online marketplace.  Apart from the reach, having an online store levels the playing field for all companies. It provides equal opportunity to every player, and your success depends on how well you use the platform.

Because of the increasing number of eCommerce stores, marketing has gained prime importance. By marketing your store well, you can garner more customers on the website.  Moreover, they will spread the word and further increase your reach.  Here are some marketing tips that will help you take your eCommerce store to the next pedestal:

1. Social Media: In today’s times, social media garners a special importance in every business’ marketing strategy. It provides a huge reach and a window for well thought-of marketing activities.  The question may be about the platform that will be used.  We insist that you create multiple accounts on different social media platforms. This will ensure that you will reach a wide audience base.  Moreover, social media provides strong analytics and that will tell you which platforms and messages are working for you and which ones aren’t.
2. Automated Email: Being eCommerce website developers, we run into various online merchants who believe that email is a thing of the past. It is one of the oldest forms of online marketing. However, it has not lost its effectiveness in all these years. There is high likelihood that when someone receives an email, they will open it and read it.  Therefore, email should be used to influence customers and give them an incentive to buy products.  Moreover, regular emails will also ensure high recall for the products.
3. Loyalty Programs: Returning customers are very important for your business. Loyalty programs reward customers to increase the frequency of their purchase with you.  eCommerce website designers can help you embed such loyalty programs in your scheme of things. This way, you will be able to promote your loyalty program right on your program. One reason why loyalty programs are so popular is because they are mutually beneficial.  On the one hand, they benefit customers and on the other hand; they help businesses gain repeat business from customers.
4. Personalization:  This is another field where eCommerce web designers can provide tremendous support to you.  Today is the world of personalization, and properly executed eCommerce codes can help you get on top of this trend. By being able to personalize the shopping experience for every visitor to your website, you are increasing their chances of giving you more sales. There are multiple examples of personalization in the field of eCommerce. Take the case of Amazon. Amazon provides suggestions to buyers on the basis of their past purchases. This way, you have suggestions ready for you and you don’t have to think of what to read next.  Same is the case with Netflix too.
5. Original Content: Last but not the last; original content is absolutely imperative for your business. Your team of eCommerce web designers will develop great design for you, but its success will depend upon the originality of content. There’s a lot of content available on the internet, but it is important to stay away from plagiarism. It will not hold you in good stead.

These tips will be able to help you market your eCommerce business to potential customers. If you need help of eCommerce web designers, you can get in touch with us via email or phone.  

Experts believe that product pages are the most important part of an eCommerce website. The reason for the same is that the product page can almost work like a virtual salesperson for your products.  Not only does it provide the desired information about the products’ features, but it also pitches your product, and persuades the customers. Towards the end, it guides customers on how to purchase the product and provides good reason to the customers to close the transaction. We are eCommerce website developers and designers. Therefore, we develop and come across a complete range of powerful and robust design structures. Our team of eCommerce web designers does continuous research to see what’s working best in the industry.  Here are some features of top eCommerce pages that make them successful:

1. Apple:  Who does not know about Apple? The company is known for coming up with innovative mobile products. However, the company displays innovation in all its endeavors. One of the examples of the same is its eCommerce page. Here are some of the impressive features of its product page:
   1. Image Gallery: This image gallery stays in a fixed position. This means that the user can either view photos or read text, and they don’t need to scroll a lot.
   2. ‘Add to Column’ section: This section is locked at the bottom of the page. This means that users can conveniently get to it when they want to complete the purchase.
   3. Product Features: The product features are very clearly laid out. This makes it easy for users to understand the products’ features. Moreover, they get the options to customize the product to suit their needs as well.
   4. What is in the box: Our eCommerce website designers are great fans of this section of the Apple website. As the name suggestions this shows all those accessories and items that come with the purchase.
2. Amazon: Here’s another very impressive and popular website. Amazon is a big deal in the online shopping industry. There are various features that make this website tick.
   1. Design: We talked about our eCommerce website designers. Hence, we can’t help but talk about the design factor. With Amazon, the design is super neat.  It is divided into 3 column layout.
   2. Product Reviews: This is that section of the website that is dedicated to user generated content. This includes product reviews as well Q&As. All of this brings more confidence to the potential buyers.
   3. Upsells: We spoke earlier about product pages being virtual salespeople. Amazon uses that beautifully well. There is a section on the website that is focused on offer upsell choices to customers in the Also Viewed section.
3. Target: Target is also a big name in the retail industry, especially in the North American region.  When you talk about Target’s website, there is a lot that can be talked about.
   1. Image Gallery: This image gallery is swipeable. As you might have guessed, this makes it greatly simple for users of smartphones, tablet, and other mobile devices to access the gallery.  At the same time, it works perfectly well with desktops as well.
   2. Add to Cart: All the pertinent information is put together like pricing, any discounts, promotion codes, product reviews, etc. It makes it convenient for the buyers to access all the information easily.
   3. Product Reviews and Q&A:  This is the user generated content section.

As you would have noticed, top eCommerce websites have spent substantial time in planning and executing a high quality product page. If you need eCommerce web developers for your product, contact us for a quick, no obligation quote.