BigCommerce SEO Guide: Best Features to Get on Top in Search Results
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No doubt, with businesses turning online due to this lock down and pandemic situation, there is a huge rush on digital platforms. And, if you are one of them with an eCommerce business, definitely, you want to grow online. Among many things, SEO i.e search engine optimization is the efficient way to get in front of your potential customers and gain their attention, while setting an autopilot mode to earn sales. Moreover, the best thing is that if you are having BigCommerce store design, then you are in an eminent position to leverage the best of all the platform’s excellent SEO tools and features to your advantage.
And, if you are new to it, you can always hire BigCommerce Development Company to help you leverage these seo tools to soar the sales graph of your business higher.
So, let’s see here how BigCommerce SEO will be helpful to your BigCommerce Store Development.
Implying of Secure Socket Layer Certificate
SSL is the most secure version of a website and is most preferred by search engines. Bigcommerce, the most popular eCommerce platform, with its in-built feature provides SSL certificate for all its users across the globe. For all the BigCommerce standard plans, this security is already installed. However, if businesses are looking for a better and higher version, they can always get it by paying some bucks. The only thing that you need to take care of is that you need to install SSL properly. Otherwise, it may bring in the negative effect.
Register with Google Search Console
To attract maximum audience, there is no better path than registering your website with the Google Search Console. The major benefit of this is that it helps Google to be aware that your website exists. Moreover, if you have two versions, secure and non-secure both, you should register both. This will give the search engine a better idea that your website exists. And the best thing is that BigCommerce provides this opportunity.
Google Analytics
With the inbuilt tool analytics, BigCommerce provides automatic analysis and analytics. But this is not enough. Therefore, for any business that needs to thrive online, they need to register with Google Console for better performance. Google Analytics is very beneficial as it brings in the best results.
Register BigCommerce Store with Bing Webmaster Tool
To reach a wider audience, it is always good not to limit your store to one search engine only. It is beneficial to register with more than one search engine. So, as a BigCommerce store owner you need your website to be viewed by different demographics of audiences, and registering with Bing is a smarter option. Therefore, along with Google, register with Bing Webmaster tool, which is the second better choice of the store owners. And, who better than BigCommerce Service in India can help you to register with these seo tools.
Add Relevant Keywords
It is always the smarter approach to never utilize irrelevant keywords. On the better end, it is good to stuff your web store with the most relevant things. Direct your focus towards keywords as this pull in a huge audience and has the impact on the audience.
Online Page Load Faster
It is a well known fact that loading speed matters for any website. And, when any online store loads faster it is one of the best services for users and it also plays an important aspect. You shouldn’t be oblivious to the fact that people do not like when it takes a lot of time for any website to load. Luckily, as Bigcommerce already has web hosting and coding, therefore, there is no requirement to buy it from any third party, which can definitely hamper the speed of your site. Moreover, you should also remember to keep the web font smaller as it helps in faster loading.
Mobile Friendly and Responsive BigCommerce Online Web Store
Today’s generation is on mobile most of the time and are quite tech savvy. From buying to paying bills online, they like to do everything online. Bigcommerce platform provides a few extraordinary themes that are extremely mobile responsive and comes with friendly AMPs. Interestingly, these AMPs can be leveraged by SEO professionals to their benefit for optimizing their website to mobile responsive while pulling in more audience. This surely is quite a benefit and even if the store owners can spend a little on it, it can totally turn out to be a midas touch.
Mobile Store Faster on All Mobile Devices
Loading a page on a desktop is kind of different from a page loading on a mobile screen. The pages that may load faster on desktop may not load similarly faster on mobile devices. Therefore, as mentioned above, it is always on the growth side to pick up a mobile friendly BigCommerce design template that enables the web store to load faster. However, professional BigCommerce developers and experienced SEO also take care of the following few things for faster loading speed.
Utilizing Small Material
This implies when it comes to size of fonts and images. If the loading speed of your web page is too slow, then you need to also check the size of images and fonts as usually these things tend to slow down website speed. Therefore, it is better to cut down the size of images and reduce the font size. This not only makes the page mobile friendly but also helps in fast loading.
Implementing AMPs
AMPs are a perfect tool, when it comes to building a website using BigCommerce platform and helps in making the page load faster on mobile. Effectively, it makes the faster version of the page for search engines, so that, whenever the browsers google something with keywords present on the page, they get the fastest search results as your page loads faster, making your customers happy.
Not limited to just these SEO-friendly tools, BigCommerce has other SEO features that help websites to soar higher on search engines and bring in more success.
Let’s Unveil Some Important BigCommerce SEO Features
- Inbuilt marketing tools
- Micro-data built in
- Management of on-page SEO optimization
- Supports a range of payment gateways
- Strong security
BigCommerce with its gamut of tools and features helps in building a SEO-friendly web store. And, for the best results partnering with BigCommerce Agency India is the ultimate option. Implying all the powerful strategies along with the best features, the experienced developers and designers deliver revenue-generating BigCommerce shopping cart development for your business. So, no more waiting, get on the track and get going!!!