Top 6 Ecommerce Website Features that Boost Sales

E-commerce web designers always look forward to introduce new features that can help portals sell products online with a strong focus on inventory. The display to shoppers, the catalogue of products, the pricing and the promotions need to be spot on to entice the intended market.Several platforms like WooCommerce and Shopify are making it easy for several online portal process. But site owners can still pick up useful options to optimize the store’s ability to reach customers.

Here are top 6 ecommerce website features that can boost sales of the store, like no other:

Icons that display trustworthiness should be used: Buyers never purchase stuff when the site is deemed untrustworthy. Hence site owners should primarily secure their website.  Cyber security is a major concern for shoppers these days. E-commerce website designers hence focus on making their site secured and robust. And the icons of trustworthiness are useful in assuring buyers that their transactions are safe. Online shoppers can keen to buy goods from secured websites and trustworthy icons ensure that the sites are indeed secure and safe. The security badges like VeriSign and Truste are popular on many sites and prove that the sites are not misleading on any count of security. Ecommerce website designers are expected to use these badges only when there is a connection with the site’s security with them.  

Use video demonstrations: Consumers love videos and is supposed to be biggest return on investment medium compared to all other marketing approaches and tactics. eCommerce web developers and eCommerce website designers have managed to incorporate videos in several portals to leverage on the returns. Recent reports have always mentioned a huge increase in engagement and interest in sales. Videos also attract a lot of consumers who watch the content instead of reading about it. Product demonstration videos on their applications are a huge hit in several e-commerce stores.

It makes sense that combined with product listings, there are handy videos that showcase the usability and utility of the product precisely. The placement of a décor element in the kitchen, living room, office, and even bathroom can tell people how it would look in a particular space. eCommerce website developer do not leverage video demos for clothing or fashion but have used them extensively in other domains.

Boost in speed and performance: A slow eCommerce website is detrimental to its own interests as it creates an undesirable shopping experience since online shoppers are impatient in making their purchases. They are willing to wait for a couple of seconds before they abandon the site altogether. Check out Pingdom to learn about your website loading times and optimize the site itself. eCommerce web developers need to get the portals in order in terms of speed and performance for best results.

Use of Responsive Design: A mobile responsive design is highly important to boost sales. Users of all sections and ages have now evolved in mobile usage, and now utilize several mobile gadgets of different dimensions and sizes. Responsive design ensures that your original site need not be shrunk down to fit in with the mobile device. The minimal design works ideally for all mobile sites and is accommodating to all users.

Incorporate Advanced Search Options: Portals are effective when the navigation is simplified and shoppers can drill down to meet specific needs. Sites should use features that do not force users to retrace steps through navigation but should be able to reach categories easily. With advanced search options, sellers can entice buyers with an efficient way of exploring different products and categories.

Quantity and Display of User Reviews: Visitors are somewhat hesitant to make purchases since they do not actual visible proof about the sales as well as the quality of the product. Brands need to be vouched for by previous purchasers and if that is not visible, not many buyers make an attempt to make a purchase. Ecommerce website developers integrate user reviews and ratings properly with equal importance to every review and then take note of the quantity of good reviews. The conversion rates receive a huge fillip with the mention of user reviews. Search engines even aggregate user data and reviews so it helps to get these reviews front-and-centre on product pages.

Conclusion : Although ecommerce web designer ensure that the eCommerce platform will help you out in placement and retaining value of the products on display, make sure that your portal has enough features that can boost loyalty and sales into your site. 

These tips help you boost your sales  If you need more information about eCommerce website feature you can get in touch with us via email or phone.