Tag: eCommerce

Experts believe that product pages are the most important part of an eCommerce website. The reason for the same is that the product page can almost work like a virtual salesperson for your products.  Not only does it provide the desired information about the products’ features, but it also pitches your product, and persuades the customers. Towards the end, it guides customers on how to purchase the product and provides good reason to the customers to close the transaction. We are eCommerce website developers and designers. Therefore, we develop and come across a complete range of powerful and robust design structures. Our team of eCommerce web designers does continuous research to see what’s working best in the industry.  Here are some features of top eCommerce pages that make them successful:

1. Apple:  Who does not know about Apple? The company is known for coming up with innovative mobile products. However, the company displays innovation in all its endeavors. One of the examples of the same is its eCommerce page. Here are some of the impressive features of its product page:
   1. Image Gallery: This image gallery stays in a fixed position. This means that the user can either view photos or read text, and they don’t need to scroll a lot.
   2. ‘Add to Column’ section: This section is locked at the bottom of the page. This means that users can conveniently get to it when they want to complete the purchase.
   3. Product Features: The product features are very clearly laid out. This makes it easy for users to understand the products’ features. Moreover, they get the options to customize the product to suit their needs as well.
   4. What is in the box: Our eCommerce website designers are great fans of this section of the Apple website. As the name suggestions this shows all those accessories and items that come with the purchase.
2. Amazon: Here’s another very impressive and popular website. Amazon is a big deal in the online shopping industry. There are various features that make this website tick.
   1. Design: We talked about our eCommerce website designers. Hence, we can’t help but talk about the design factor. With Amazon, the design is super neat.  It is divided into 3 column layout.
   2. Product Reviews: This is that section of the website that is dedicated to user generated content. This includes product reviews as well Q&As. All of this brings more confidence to the potential buyers.
   3. Upsells: We spoke earlier about product pages being virtual salespeople. Amazon uses that beautifully well. There is a section on the website that is focused on offer upsell choices to customers in the Also Viewed section.
3. Target: Target is also a big name in the retail industry, especially in the North American region.  When you talk about Target’s website, there is a lot that can be talked about.
   1. Image Gallery: This image gallery is swipeable. As you might have guessed, this makes it greatly simple for users of smartphones, tablet, and other mobile devices to access the gallery.  At the same time, it works perfectly well with desktops as well.
   2. Add to Cart: All the pertinent information is put together like pricing, any discounts, promotion codes, product reviews, etc. It makes it convenient for the buyers to access all the information easily.
   3. Product Reviews and Q&A:  This is the user generated content section.

As you would have noticed, top eCommerce websites have spent substantial time in planning and executing a high quality product page. If you need eCommerce web developers for your product, contact us for a quick, no obligation quote.

Leaders in any industry are always trying to change the way in which things are done.  These are aimed at glitches in the system that irritates the users.  eCommerce is no different.  While eCommerce and mobile commerce have picked up significantly over the last few years, there have been things that have kept users away.  Recently, though, new technology has been launched and innovations have been proposed to propel the growth of eCommerce.  In this blog, we will discuss the various new innovations and technologies that you should be aware of.  You can talk to your eCommerce web developers about these changes, and how you can implement them in your store.

STOREFRONT DIGITIZING: When you first spoke with your eCommerce website developers, you must have spoken to them about the challenges that eCommerce faces.  Your customers derive joy by shopping at a bricks and mortar store.  Therefore, bricks and mortar has still survived despite the large amount of investment that has ensued in the field of eCommerce, smartphones, and tablets.  This is where digitizing your storefront can come in handy.  There is technology that you can implement in order to simplify, personalize, and offer great convenience in using your storefront.  Your users should derive joy out of shopping online.

DATA INTEGRATION: Can anyone really deny the importance of data in any business.  New technologies have come about in the field of eCommerce and there’s been unprecedented growth.  Much of this can be credited to data integration.  You, as an online merchant, should continue to integrate data and ensure that you are abreast with your customers’ needs and requirements.

SOCIAL MEDIA PURCHASING: Social Media is a great marketing tool.  We know of so many companies that hire eCommerce web designers to develop compelling social media marketing campaigns.  However, it is no more just a source of traffic.  Social media is now translating into a platform where users can buy products.  When someone is on their social media dashboard, they would rather purchase from there instead of being directed to another website.  New purchasing options are, therefore, coming up with Facebook, Instagram, Pinterest, and Twitter.  In fact, it is said that Facebook has control of over half the social sales in the world.  Moreover, a lot of Pinterest users are buying online too.  That’s where you should look for ways to sell online.  Instagram has partnered with an eCommerce platform to be able to sell multiple products through Instagram images.  Things are happening in the industry, and you need to stay abreast with it.

MOBILE WALLETS:  When you hear of the term mobile wallets, you might think that it is restricted to online purchases only.  However, mobile wallets are giving people enough reasons to buy in-store too.  These wallets are a combination of a loyalty card as well as a payment method.  Hence, people like to use them online as well as offline.  Such mobile wallets are gaining in popularity in the recent times, and you would be encouraged to take note of that.

EASY DIGITAL PAYMENT:  What are your customers most concerned about?  If some researches are to be believed, the uncertainty about online payment’s security is what concerns customers a lot.  However, digital payment tools are doing a lot for making payments easy and safe.  New types of payment vehicles are entering the market like PayPal, Apple Pay, Amazon Pay, and more.  Shoppers are able to complete a transaction with their fingerprint or even pin.  Therefore, you need to ensure that you are offering enough options.

These are some of the top trends in the eCommerce industry.  If you are looking for eCommerce website designers & developers or need someone to evaluate your current storefront, we will be more than happy to help.  You can contact us 

The future of business was predicted to be eCommerce and we are in that future now. With the reach and power of the internet, business owners across the globe have moved to virtual storefronts. A well developed eCommerce site will not only attract shoppers, but also convert that visit into a sale. There are a few things that must be kept in mind and having the eCommerce web developers incorporate all or some of these is sure to help your site gain top ratings.

1. uProdct Videos – A video highlighting the practical aspects of the products in an understated way will keep the shopper interested longer and will be good for the SEO angle as well. eCommerce website designers will know the best way around this.
2. Keep the Site Speed Optimised – Shoppers today are spoilt for choice and any delay in the display or loading and the attention is lost along with the potential sale. eCommerce website developers can design page sizes, compress high quality images, and more to prevent this.
3. Connect to Shoppers in their own Language – With the wide reach of internet across the globe it is good marketing to have a choice of language options. Many shoppers are put off by the English only sites. So,instead of losing out on business talk to your eCommerce web developers to add popular language options.
4. Recommend Products based on their browsing history – You can tailor recommendations to tempt the shoppers to spend a few more minutes and dollars on the site.
5. Make Security a Priority – Lax security has both the buyer and the site owner paying the price. Online fraud is at an all time high so it is all the more important to assure store visitors that security on your site is strong and that chances of fraud or information leak are impossible. eCommerce web designers now have access to the best tools to prevent online fraud.  Having these tools regularly update the security and eCommerce software is one way to keep the business safe.
6. One Click Shopping – This is perfect for those online shoppers who need to buy a product and check out fast. Not only can they be transported to the buying page but if they are a repeat customer then remembering their details also reduces the check out time.
7. Free Shipping over a certain shopping minimum – Instead of completely free shipping this strategy does encourage shoppers to increase their shopping to save on shipping and reduces any drain on profit.
8. Free returns – This strategy eliminates hesitation that a shopper feels. By ensuring better quality pictures and product details the risks of returns can be reduced.
9. Incentives for Signing Up – This again eliminates hesitation especially when there are incentives to be gained, the commonest is a discount on the first purchase after signing up.
10. Loyalty Programs – Offering savings along with rewards is a great way to build a lasting relationship with a browser. Collecting points will prevent browsers from moving easily to competitor sites.
11. Wish-list – Online Shoppers sometimes need time to think over their shortlists and a wishlist helps them to return when required. Integrating this with email helps to send reminders to these browsers to make a decision.
12. Display testimonials – A system for testimonials is a great way to advertise your product or service and it’s now easy to integrate tweets, Pininterest pins, FB posts etc to the homepage.
13. Keep a Section for Items on Sale – Showcasing discounted and sale products on a separate page helps browsers to shop according to their budgets as well.
14. FAQ Page – This is a section that can really help a browser to find answers immediately, reduce hesitation because of doubts and prevent dissatisfied customers.
15. Informative Landing Pages – We know that landing pages help convert leads, but did you know that it can also be used to direct your incoming traffic to the correct source on the website?  Hence, you should ensure that your landing page is informative and captures the reasons why your site visitors should buy from you.

These are just some tips for running an eCommerce site smoothly and can help to assure browser loyalty. The right eCommerce website designers can definitely make a huge difference to your online business venture by making efficient use of these techniques.