Category: eCommerce

eCommerce is an extremely important industry.  A recent study conducted forecasts double digit growth for the industry until 2020.  This will mean that eCommerce sales will surpass a whopping $4 trillion by 2020.  Can you think of any other industry that is expected to have the same potential?  This is the reason that has made eCommerce exciting and has attracted intense competition in the industry.  This warrants for you to stay updated with the trends in the industry.  In this blog post, we would like to speculate about the most significant trends that are going to dominate eCommerce for the rest of 2019.

1. Logistics: Being eCommerce web developers, we get many customers who ask us to establish a niche for them.  However, there aren’t many differentiators left in the industry except for logistics.  Yes; we are talking about shipping times and delivery. Now that we are talking about logistics, let’s talk about the industry leader.  Amazon prime is already offering one or two-day free shipping. There have been faster, though. A thermometer was delivered in eight minutes and an ice-cream in mere nine minutes.  Amazon has come up with standard one-hour delivery for over 8000 Amazon prime members in certain regions. Other stores are only going to catch up. This battle is going to intensify in the rest of the months.
2. Voice Search: Another trend that our team of eCommerce website developers has noticed in the recent past is that of voice search.  Many eCommerce platforms are innovating with voice search.  Google’s Home and Amazon’s Echo have become popular, and these voice platforms (along with many others) are being used to shop digitally.  The increasing use of these devices to complete purchases is not just about building sales. It is now turning out to be a tool of building customer loyalty.
3. Internet of Things (IOT):  The rise of IOT is not hidden from anybody.  Companies, especially in the eCommerce space, are big on internet of things.  In the recent times, smart toasters, smart bathroom fixtures, and even smart luggages have been released.  The interesting point is that everything that can be connected to the internet can be a point of sale system.  Can you imagine smart devices like toasters and refrigerators being used to push special offers and advertisements?
4. Artificial Intelligence and Machine Learning: The rising power of AI is becoming a major contribute to eCommerce.  Machine learning is already being used in the industry. An example of that is product recommendations and the new improved search functionality.  These technologies will be improved significantly in the near future. The same technology is also assisting with conversational agents for customer service.  At this point, these conversational agents are managing only basic conversations. However, the technology will soon be able to manage with complete tasks that can include resolving problems and assisting with transactional functionality.
5. Mobile Checkout:  We are eCommerce web designers and design many mobile checkouts and payment systems.  This has brought about a dramatic change in the way people shop.  Today, there are tons of different platforms for mobile payment. Some of the top platforms include Google Pay, Apple Pay, and more.  This is going to increase further and will help with increasing sales through the mobile platform.

Let us know if you can think of any other trend.  Moreover, if you need help from eCommerce web designers or developers, we will be able to assist you with that.  Contact us .

We are eCommerce web developers and designers, and see many bricks-and-mortar stores open up an online location on a regular basis.  This approach is pertinent as your customers are now spending most of their time online.  Therefore, small and large businesses are focusing their sales and marketing strategy on the online marketplace.  Apart from the reach, having an online store levels the playing field for all companies. It provides equal opportunity to every player, and your success depends on how well you use the platform.

Because of the increasing number of eCommerce stores, marketing has gained prime importance. By marketing your store well, you can garner more customers on the website.  Moreover, they will spread the word and further increase your reach.  Here are some marketing tips that will help you take your eCommerce store to the next pedestal:

1. Social Media: In today’s times, social media garners a special importance in every business’ marketing strategy. It provides a huge reach and a window for well thought-of marketing activities.  The question may be about the platform that will be used.  We insist that you create multiple accounts on different social media platforms. This will ensure that you will reach a wide audience base.  Moreover, social media provides strong analytics and that will tell you which platforms and messages are working for you and which ones aren’t.
2. Automated Email: Being eCommerce website developers, we run into various online merchants who believe that email is a thing of the past. It is one of the oldest forms of online marketing. However, it has not lost its effectiveness in all these years. There is high likelihood that when someone receives an email, they will open it and read it.  Therefore, email should be used to influence customers and give them an incentive to buy products.  Moreover, regular emails will also ensure high recall for the products.
3. Loyalty Programs: Returning customers are very important for your business. Loyalty programs reward customers to increase the frequency of their purchase with you.  eCommerce website designers can help you embed such loyalty programs in your scheme of things. This way, you will be able to promote your loyalty program right on your program. One reason why loyalty programs are so popular is because they are mutually beneficial.  On the one hand, they benefit customers and on the other hand; they help businesses gain repeat business from customers.
4. Personalization:  This is another field where eCommerce web designers can provide tremendous support to you.  Today is the world of personalization, and properly executed eCommerce codes can help you get on top of this trend. By being able to personalize the shopping experience for every visitor to your website, you are increasing their chances of giving you more sales. There are multiple examples of personalization in the field of eCommerce. Take the case of Amazon. Amazon provides suggestions to buyers on the basis of their past purchases. This way, you have suggestions ready for you and you don’t have to think of what to read next.  Same is the case with Netflix too.
5. Original Content: Last but not the last; original content is absolutely imperative for your business. Your team of eCommerce web designers will develop great design for you, but its success will depend upon the originality of content. There’s a lot of content available on the internet, but it is important to stay away from plagiarism. It will not hold you in good stead.

These tips will be able to help you market your eCommerce business to potential customers. If you need help of eCommerce web designers, you can get in touch with us via email or phone.  

Experts believe that product pages are the most important part of an eCommerce website. The reason for the same is that the product page can almost work like a virtual salesperson for your products.  Not only does it provide the desired information about the products’ features, but it also pitches your product, and persuades the customers. Towards the end, it guides customers on how to purchase the product and provides good reason to the customers to close the transaction. We are eCommerce website developers and designers. Therefore, we develop and come across a complete range of powerful and robust design structures. Our team of eCommerce web designers does continuous research to see what’s working best in the industry.  Here are some features of top eCommerce pages that make them successful:

1. Apple:  Who does not know about Apple? The company is known for coming up with innovative mobile products. However, the company displays innovation in all its endeavors. One of the examples of the same is its eCommerce page. Here are some of the impressive features of its product page:
   1. Image Gallery: This image gallery stays in a fixed position. This means that the user can either view photos or read text, and they don’t need to scroll a lot.
   2. ‘Add to Column’ section: This section is locked at the bottom of the page. This means that users can conveniently get to it when they want to complete the purchase.
   3. Product Features: The product features are very clearly laid out. This makes it easy for users to understand the products’ features. Moreover, they get the options to customize the product to suit their needs as well.
   4. What is in the box: Our eCommerce website designers are great fans of this section of the Apple website. As the name suggestions this shows all those accessories and items that come with the purchase.
2. Amazon: Here’s another very impressive and popular website. Amazon is a big deal in the online shopping industry. There are various features that make this website tick.
   1. Design: We talked about our eCommerce website designers. Hence, we can’t help but talk about the design factor. With Amazon, the design is super neat.  It is divided into 3 column layout.
   2. Product Reviews: This is that section of the website that is dedicated to user generated content. This includes product reviews as well Q&As. All of this brings more confidence to the potential buyers.
   3. Upsells: We spoke earlier about product pages being virtual salespeople. Amazon uses that beautifully well. There is a section on the website that is focused on offer upsell choices to customers in the Also Viewed section.
3. Target: Target is also a big name in the retail industry, especially in the North American region.  When you talk about Target’s website, there is a lot that can be talked about.
   1. Image Gallery: This image gallery is swipeable. As you might have guessed, this makes it greatly simple for users of smartphones, tablet, and other mobile devices to access the gallery.  At the same time, it works perfectly well with desktops as well.
   2. Add to Cart: All the pertinent information is put together like pricing, any discounts, promotion codes, product reviews, etc. It makes it convenient for the buyers to access all the information easily.
   3. Product Reviews and Q&A:  This is the user generated content section.

As you would have noticed, top eCommerce websites have spent substantial time in planning and executing a high quality product page. If you need eCommerce web developers for your product, contact us for a quick, no obligation quote.

Leaders in any industry are always trying to change the way in which things are done.  These are aimed at glitches in the system that irritates the users.  eCommerce is no different.  While eCommerce and mobile commerce have picked up significantly over the last few years, there have been things that have kept users away.  Recently, though, new technology has been launched and innovations have been proposed to propel the growth of eCommerce.  In this blog, we will discuss the various new innovations and technologies that you should be aware of.  You can talk to your eCommerce web developers about these changes, and how you can implement them in your store.

STOREFRONT DIGITIZING: When you first spoke with your eCommerce website developers, you must have spoken to them about the challenges that eCommerce faces.  Your customers derive joy by shopping at a bricks and mortar store.  Therefore, bricks and mortar has still survived despite the large amount of investment that has ensued in the field of eCommerce, smartphones, and tablets.  This is where digitizing your storefront can come in handy.  There is technology that you can implement in order to simplify, personalize, and offer great convenience in using your storefront.  Your users should derive joy out of shopping online.

DATA INTEGRATION: Can anyone really deny the importance of data in any business.  New technologies have come about in the field of eCommerce and there’s been unprecedented growth.  Much of this can be credited to data integration.  You, as an online merchant, should continue to integrate data and ensure that you are abreast with your customers’ needs and requirements.

SOCIAL MEDIA PURCHASING: Social Media is a great marketing tool.  We know of so many companies that hire eCommerce web designers to develop compelling social media marketing campaigns.  However, it is no more just a source of traffic.  Social media is now translating into a platform where users can buy products.  When someone is on their social media dashboard, they would rather purchase from there instead of being directed to another website.  New purchasing options are, therefore, coming up with Facebook, Instagram, Pinterest, and Twitter.  In fact, it is said that Facebook has control of over half the social sales in the world.  Moreover, a lot of Pinterest users are buying online too.  That’s where you should look for ways to sell online.  Instagram has partnered with an eCommerce platform to be able to sell multiple products through Instagram images.  Things are happening in the industry, and you need to stay abreast with it.

MOBILE WALLETS:  When you hear of the term mobile wallets, you might think that it is restricted to online purchases only.  However, mobile wallets are giving people enough reasons to buy in-store too.  These wallets are a combination of a loyalty card as well as a payment method.  Hence, people like to use them online as well as offline.  Such mobile wallets are gaining in popularity in the recent times, and you would be encouraged to take note of that.

EASY DIGITAL PAYMENT:  What are your customers most concerned about?  If some researches are to be believed, the uncertainty about online payment’s security is what concerns customers a lot.  However, digital payment tools are doing a lot for making payments easy and safe.  New types of payment vehicles are entering the market like PayPal, Apple Pay, Amazon Pay, and more.  Shoppers are able to complete a transaction with their fingerprint or even pin.  Therefore, you need to ensure that you are offering enough options.

These are some of the top trends in the eCommerce industry.  If you are looking for eCommerce website designers & developers or need someone to evaluate your current storefront, we will be more than happy to help.  You can contact us